Apple promotes particular ‘Spring Loaded’ occasion on TikTok with quick advert

Apple’s special “Spring Loaded” event is already scheduled for Tuesday, April 20th. And as the date approaches, the company has been promoting its presentation live on social media. This time, Apple promoted the event in April with a brief advertisement on TikTok.

As noted by The Apple Post, the ad ran to some TikTok users on Friday. In a 10-second video, Apple used the animated version of the invitation image for the event to encourage attendees to attend the live presentation on the 20th. Interestingly, instead of redirecting users to Apple’s official website, the advertising promotes live streaming of the event on YouTube.

Spring loaded. Attend a special Apple event. April 20 at 6 p.m. on YouTube Live.

While Apple has never been as active on social networking as any other company, the company has done a good job investing in fun campaigns for its online audience – that should likely reach younger users.

Apple created its official TikTok account almost a year ago, but didn’t use it for the first time until November 2020 with a new iPhone 12 mini campaign on the social network with funny videos from popular influencers. The company launched another campaign on TikTok later last month to promote the Apple Watch with a new dance challenge in Brazil, after a challenge highlighting the AirPods Pro.


Spring loaded. Attend a special Apple event. April 20 at 6 p.m. on YouTube Live.

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