The Ministry of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) officially announced its partnership with the social media giant TikTok on Tuesday April 27th.
In a statement, the tourism department said that with their newly launched Tiktok channel – Visit Abu Dhabi – they “want to involve content creators to showcase the best of the emirate with creativity and authenticity, to reach a wider audience and viewers around the world to inspire Abu Dhabi to consider as part of their future travel plans. “
With 14 posts at the time of writing, the site already had 34,000 followers and over 166,000 likes.
“This partnership is unique in that it gives viewers the opportunity to experience Abu Dhabi on unique roles created by locals and residents of the emirate, highlighting various elements such as iconic destinations in the capital, our people and culture, as well as ours Exclusivity, offers and more. We look forward to growing our channel on the platform through TikTok’s guidance and creative input, and have no doubt that this opportunity will bring great results, ”said Ali Hassan Al Shaiba, Director of Tourism and Marketing at DCT Abu Dhabi.
Shant Oknayan, General Manager for Global Business Solutions in the Middle East, Turkey, Africa and Pakistan added: “As a comprehensive video platform, TikTok DCT Abu Dhabi offers a unique opportunity to become a creator and storyteller by communicating with the community and the Internet listens to always take an up-to-date approach to their content. But that is not all. You can use the creativity of the platform community and use the incredible power of our TikTok developers to take their content to a new level. “
In December, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and ruler of Dubai, officially joined TikTok.
Read: Sheikh Mohammed Joins TikTok
In regional terms, the followers of TikTok’s top influencers doubled in the past year. The total number of top 10 GCC TikTok personalities rose from 24.6 million at the beginning of 2020 to around 54.6 million by mid-February this year.
Read: Revealed: Top TikTok Influencers on the GCC
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