15 Twitter Bio Concepts for Manufacturers to Appeal to New Followers
When it comes to social media biographies for your brand, do you think hard about writing a creative and engaging intro? If you’re just viewing it as an afterthought or finishing it up in a rush, chances are it’s probably not as strong as it could be. Even though you may not know, your Twitter bio is an extremely important part of your social media presence.
Your Twitter bio is meant to not only explain what you do, but also to excite your audience and get them to learn more about your business. There are several ways you can do this, and we’re here to give you some great Twitter bio ideas to help you gain and gain new followers.
- Here’s how to create a great Twitter bio
- Twitter bio ideas and examples for inspiration
How to Create a Great Twitter Bio
The Twitter bio character limit is 160 characters, so choose your words wisely. What combination of words can you use to perfectly describe your company’s mission, offer and personality? Luckily for you, we have a few Twitter bio ideas to get you started:
1. Spice up your Twitter bio by adding some personality
Have fun with it. The brands that see the best results on Twitter really make their personalities shine, and that includes their bio too.
But make sure you stay true to your company. For example, if your voice is very formal and straightforward overall, there is no point in adopting a personality that just isn’t you just because you’re on Twitter.
However, if your brand exudes some humor, Twitter is the perfect platform to really get this working for you.
2. Include keywords
Your brand’s bio is searchable on Twitter, so make sure to include some strong keywords as well. Words like your industry or your product / service offerings are perfect for strategically placing them so you can show up in relevant search results.
3. Use hashtags sparingly
There is an art in using hashtags on Twitter. Including hashtags in your business bio can be important, but you should try to use them in an authentic way. Instead of hashtags # every other #word, use hashtags very sparingly. Including more than a few hashtags can look spammy and doesn’t always increase searchability.
Instead, you should try to only use branded or campaign hashtags. Focusing on just 1-2 hashtags can improve brand / campaign strength and also increase hashtag visibility in Twitter search to get more followers.
Here’s a great example of how you can add a hashtag from @SonicDriveIn to your Twitter bio:
4. Linking to other accounts
Many brands have multiple accounts on Twitter; B. a customer support channel, parent company, subsidiary, or affiliated charity. In order to generate more attention for these accounts and to let your followers know where else they can find information about the company, they link these other accounts directly in their bio.
Check out what this could look like on our own Twitter account @SproutSocial:
By including connected accounts in our Twitter bio, we can provide the best engagement experience for our audience.
5. Play with emoji
Emojis are pretty much their own language now, so why not play with a few of them next to your words to further emphasize and visualize your point of view? However, it is important to be aware of the ambiguity that the emoji you have chosen has attracted from its frequent use. Check out this guide to understand some secret emoji meanings.
Check out how @AlaskaAir added the airplane emoji (of course) to their Twitter bio:
6. End with a call-to-action
Let your followers know what to do next! Are you visiting your website? Consequences? Do you tweet your customer support if you have any problems?
Inserting a call-to-action is almost always a good idea, whether it’s your Twitter bio, a social media post, or an email.
@Honey’s bio has a great call to action for downloading their app and browser extension:
Twitter bio examples and ideas for inspiration
Now that you know how to create your stunning Twitter bio, it’s time to get to the good things: Twitter bio ideas to get the inspiration flowing. These are nine different ways that other Twitter users have used the 160-character Info section to show who they are and what their business is doing.
1. Be humorous | Pop tarts
Brands tend to let go on Twitter. The voice they use on Twitter is often very different from the voice you see on Facebook or Instagram posts.
Take pop tarts, for example. While they tend to share silly content across the board, their Twitter definitely has a snappier and humorous edge than their other platforms. Check out her bio below:
“It’s very serious business” definitely encompasses her entire Twitter personality. They seamlessly incorporated their humor and cheekiness into their Twitter bio.
Try creating a fun Twitter bio. Humor helps attract people and makes them curious about what you are going to post next. A good laugh definitely increases the chances that a user will want to keep following you.
2. Be fascinating | Fenty beauty
Talking about yourself or your business can be a bit dry. Try to up the ante by being mysterious or intriguing on your Twitter bio.
How can you create tension or make your audience curious about what’s next from your brand? You should use your bio in a way that entices new users to follow you and engage with your content.
Here’s an example from @FentyBeauty showing how they used mystery and intrigue in their Twitter bio:
Instead of focusing on what their products are or who their founder is in the bio, they kept it short, cute and engaging in a single sentence with their bio.
3. Be on the mark | Snickers
Use your Twitter bio to focus on you and your activities. You can achieve this by offering some background information about your business, sharing your products / services, or including your branded hashtag.
Staying on the brand helps you stay true to your brand voice and lets new followers recognize who you are.
@Snickers shows off their brand voice by sharing their infamous tagline as a Twitter bio:
4. Be promotional | Hello Fresh
Promote your business on your Twitter bio! Incorporating promotional callouts is one of the best ways to generate leads and new customers on Twitter.
@HelloFresh’s Twitter bio is an example of how you can advertise with Twitter-specific offers. By using an eye-catching emoji along with their promotional offer, Hello Fresh can attract new customers directly from their Twitter bio.
5. Be concise | Term HQ
You want to avoid meaningless and unnecessary buzzwords. A Twitter biography with things like “Disrupting the Communication Industry” or “Lean Startup Shake the Tech World”. may sound trendy to your head, but the reality is that these buzzwords do little to make your bio more attractive. Remember, you only have 160 characters to get your point across. You don’t want to waste space on meaningless words!
@NotionHQ keeps their introduction very short, sweet, and to the point. No fluff; contain exactly what they need to communicate who they are and what they do.
6. Be personable | Ancient spice
Whether you’re working on a Twitter bio for your own Twitter account or for your company’s account, it’s important to have a human component in your text. You want to be personable or relatable so your audience feels like they are really connecting with you and / or your company.
@OldSpice demonstrates the ability to be associative and personal with their content, including their Twitter bio.
7. Be transparent | Dove
Being honest and open as a brand is a great way to generate loyal followers who trust your company and care about your brand. Sharing concerns and movements that your business supports is a great way to show who you are as a brand.
Instead of using branded news, @Dove uses her Twitter bio to talk about her philanthropic campaign to improve inclusion around the world:
8. Be informative | Spoil
Let your followers know exactly what to expect when they follow you. @Pampers is an example of how to be informative in your Twitter bio. Right from the start, Pampers has been straightforward with the content they share: news and exclusive offers. From there, they instruct users to follow them for “the inside information about Pampers”. This clever Twitter bio shares both an idea of what Pampers users will see and a call to action to follow the brand.
9. Be local | Mailchimp
Your Twitter bio gives you the option to add your location to let followers know where you are. This is an essential part of your profile if you only serve a certain area. You should make sure people in the same area can find you and follow you.
But staying local and true to your roots is still a good idea, even if you’re a global brand. Many national and global companies still have a single or central hub or headquarters, and it’s a good idea to celebrate.
For example, @Mailchimp is an email marketing platform used all over the world. But they’re based in Atlanta, Georgia, and showing that on their profile makes them feel more at home.
Make sure to include your own headquarters or main location in your Twitter bio as well. It may resonate even more with people who live in the same area and they will be delighted to share this local business with their friends and family.
Take these twitter bio ideas and run with them!
If your Twitter bio isn’t as engaging as you think, update it. You can always change your bio and test different copies to see which is the most effective. Take some time to look at your bio and see if you can implement any of our tips to make your Twitter bio more effective.