The meta-owned Instagram will compete with TikTok by doubling the video content by 2022.
Instagram CEO Adam Mosseri recently posted a video on Twitter detailing some of the plans and strategies the company will be working on over the next year regarding video content and security controls.
“Consolidate all of our video products around Reels and expand this product further,” he said.
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In addition to high advertising, the social media platform is also working on various ways for content creators to monetize their work.
On the security front, Adam says Instagram users need to be in control of how their feed should be curated and how the app affects their mental health. He also mentioned that they implement various functions such as hiding counters, sensitive content controls, and hidden words in messaging.
“We think it’s important that people understand how Instagram works if they want to make it what they want or what is best for them,” he added.
Even so, Instagram combined feed videos and IGTV videos into a single video called Instagram video. Also, the video posted in the feed can be up to 60 minutes long.
After TikTok’s massive success, Instagram is trying to capitalize on the trend and compete with its competitors.
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