Why Twitter Moments Advantages Your Model & 6 Simple Methods to Use It
First released in October 2015, Twitter Moments was designed to provide users with a more dynamic way to tell their stories on the platform by essentially creating a slideshow of multiple tweets. When Twitter first introduced this feature, only select partners could curate stories and cover topics such as news, sports, and entertainment.
Finally, the feature was made available to the public in September 2016 and allowed access to all users of the platform. Moments provided an easy way for users to keep up with trending topics, but it is now used to share a variety of other types of content.
Although Twitter Moments has been available to us for a number of years, there are still a lot of people on the platform who don’t use it. Either they don’t see the value Twitter Moments can offer, or they just don’t know how to incorporate it into their brand’s strategy.
Fortunately, that confusion ends today! I’m going to share top reasons why I think Twitter Moments will benefit your brand and how there are easy ways to leverage them. Let’s dive in!
Why Twitter Moments benefits your brand
Is it really worth using Twitter Moments? Well, I may be biased as Twitter is easily my favorite social media platform. But I’m still saying that it has some great benefits that brands want to take advantage of. Here’s why:
Moments allow you to tell your brand history
To attract and develop a relationship with your audience, you need to tell your story. You need to communicate with your audience about how you can serve them so that they can see the value you can add to their life. Twitter Moments is great for this because you can create a curated selection of tweets that will give new visitors to your profile an idea of what you are all about. It will help you develop a relationship with them right away.
You can create a conversation about a specific topic
Typically, you would use hashtags to create a conversation on a topic on Twitter. And there is absolutely nothing wrong with that. Hashtags are great! However, you can put together a curated selection of Tweets on a specific topic via a Twitter Moment. You can then share this with your audience and give them a place to learn and engage.
The great thing about doing things this way is that hashtags are often hijacked by spammers or those who don’t know the real intent behind them. It creates a crowded feed and causes the valuable conversation to be buried, especially if the hashtag is popular. You don’t have to worry about this happening in a moment.
6 easy ways to add Twitter moments to your strategy
How can you incorporate Moments into your brand’s strategy after realizing the value of this Twitter feature? After all, nobody wants to create boring moments that nobody reviews, right? These ideas will ensure that any Twitter Moments you create will be a hit!
1. Create moments based on events
An easy way to use Twitter Moments is to curate Tweets about a specific event. Maybe you’re attending a conference and want to save some of the best tips event goers have shared on Twitter? Or is your brand hosting an event and you want to give others the opportunity to experience it? Either way, event tweets can be a great moment.
My preferred way of using Twitter Moments is to wrap up each of my Twitter chats. I can easily go through the tweets after finishing a chat and add them to a brand new moment. It’s nice because chat participants and I can refresh some of the best tweets from chat. Plus, it adds value to anyone who just stumbles across my profile as they can learn from these chat reviews. I do this for both #TwitterSmarter and #SocialROI.
You can see my moments here.
2. Give your audience a look behind the scenes
You can even use Moments to give your audience a behind-the-scenes look at your brand. Make a selection of Tweets that will help people get to know you better. What are you doing and why are you doing this How do you show yourself and offer value to others? People love to get the inside information because it allows them to connect with you on a much deeper level.
3. Show people how you are using your product or service
Another great idea is to curate Twitter Moments that show how you can use your product or service. For example, if you have this amazing product, you can create a demo and save it over Moments so that it can be easily recognized by those who visit your Twitter profile. Make sure your demo answers the frequently asked questions about the product, and even add some testimonials to really seal the deal when it comes to sales.
4. Curate a Twitter tweet storm
If you’re not familiar with the term “tweetstorm,” it’s basically a series of tweets on a topic that you posted in quick succession. If you’re someone with a lot to say, chances are you’ve had a few tweet storms yourself! And if you share tremendous value with your audience, you don’t want it to be buried in your feed.
Instead, you can create a brand new Twitter Moment that includes your little tweetstorm’s tweets. You can always go back to and refer to it. Also, other Twitter users can check it out and share it with their followers.
5. Breathe new life into older, evergreen Tweets
Unfortunately, tweets have a very short lifespan. This means that all of the hard work you put into perfectly crafting each of your tweets often goes unnoticed. But the good news is that it doesn’t have to be! You can breathe new life into your older, evergreen tweets that are still adding value to your audience. And all thanks to Twitter Moments.
When you have Tweets that you want to save so that everyone can easily access them, create a moment that everyone is in. You can break them down into topics so that they are more organized and so visitors can easily find out what they are interested in when they review your profile.
6. Use social proof by curating tweets about your brand
Another easy way to take advantage of Twitter Moments is to curate tweets about your brand. This is a great way to use social evidence as it shows that there are other people out there who love you and support what you do. It’s such a good feeling, isn’t it?
Find Tweets by searching for your brand’s name on Twitter or browsing through posts with a branded hashtag (if you have one). Then save the best in a Twitter moment. It’s not that you show off, but it does help to check your status in your industry. Plus, you can easily refer back to that moment later when you need social proof of a sales page!
Call to Action:
- Think of a few ways you can use Twitter Moments to promote your brand’s presence on the platform.
- Then create your first moment and start curating amazing tweets to add. Here are instructions for creating your own Twitter Moments.
- Make Twitter Moments a regular part of your strategy by making a goal of creating them on a regular basis.