Why luxurious actual property brokers must be on TikTok

Real estate

March 15, 2021

Douglas Elliman joined TIkTok in spring 2020. Photo credit: Douglas Elliman / TikTok

While the short-form video platform TikTok is best known for viral trends and its popularity with Generation Z consumers, its use as a legitimate marketing tool continues to grow in the luxury real estate world as well.

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