Why content material regulation is important for inventive industries
By Vineet Shetty
In order to control the type of content presented on a variety of OTT and other creative content streaming platforms such as Netflix, Amazon Prime, Disney Hotstar, etc., the Government of India has issued an ordinance. A variety of active online news portals, social media websites and various content providers will now be under the authority of the Department of Information and Broadcasting. This is one of the first government initiatives attempting to regulate digital media in the country.
The Indian media are considered the fourth pillar of the world’s largest democracy. Hence, of course, it has its obligations and responsibilities to the citizens of the nation. The media have the potential to create lasting narratives, enable an exchange of power and shape the opinion of the population. While television and print media were the main forms until a few years ago, the rapid rise of digital media in its various formats has apparently changed communication and media.
In this new age of technology, various new media segments have emerged. These range from video streaming platforms, public forums, OTT platforms, etc. These new segments of digital content offer a multitude of content options in addition to easy accessibility and are now expanding the boundaries of entertainment and information.
With instant and seamless access, countless content providers are producing huge amounts of diverse content for the benefit of viewers. As both audiences and content increase, so too do the challenges associated with their diffusion. There are several serious issues that need to be addressed that surround the dark niches of the content universe. The government’s efforts to curb various types of undesirable and illegal content such as fake news, misinformation, propaganda, profanity and profanity, etc. on the internet are quite commendable.
While solving these challenges is largely justified, there is also the thought that regulating content should be minimal and meaningful, especially in the age of digitization. Mature adults should have the right to choose what to see, read, or hear. In contrast to our neighbors, whose people find themselves in a tight and gagged situation and in which the wishes of the state are the last word, India is committed to upholding its democratic values. All of the regulations governing the country’s digital media salon have been envisaged with full consideration of the concerns and complaints of its people.
In addition, all laws regarding the type and material of content presented on the Internet in India are intended to protect viewers only, especially children of an impressionable age. Content companies and creators should also not generate content that intentionally or accidentally violates the religious or cultural sentiments of any group, sect, or organization.
Recently, digital interactive storytelling platforms and immersive reading apps have also increased rapidly on the Internet. These revolutionary platforms bring the joy of reading back to life among content-mad millennials and next-generation audiences. Given the immense amount of content bombarded on viewers from all sides, it is only natural that today’s younger audiences should suffer not only from shortened attention spans but also from aversion to reading.
The growing popularity of digital storytelling apps is helping people fall in love with reading through immersive offerings and interactive fiction. By expanding multiple plot changes where the user can control the course of the story, the audience is also given the feeling of not just reading the fictional creation, but living it.
Most of the creative industries use advanced technologies like big data and data analysis to decipher consumer expectations and demands. That way, they can present the content that will be a hit with the audience. Producing commercial content that is raunchy, graphic, and full of predictable narrative is a trick of the part. New age content productions are full of exciting storylines and high quality tropes that will make consumers want to know more. Ideally, people should have the right to explore their options according to their idiosyncratic preferences regarding digital media content. They should be allowed to choose at their own discretion and discretion when it comes to continuing or discontinuing content consumption. be it any genre.
Regulating content will further help address the challenges associated with the reckless transmission of content. It will also prove fruitful when it comes to asking appropriate questions about how much is a lot and when to take a break on the pedal. Those who fall below the prescribed age range of exposure to the various harsh realities with all their bloody details is something that worries not only parents, social welfare and government agencies, but also satisfied companies. Creators and conceptualizers must invest their integrity and moral fiber while developing content that can be seen by everyone.
The author is a co-founder of Plop Stories. The views expressed in the article are personal.
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