Are you new to Instagram and not sure what to say on Instagram Stories? I understand completely. Between creating eye-catching content and staying abreast of the latest Instagram trends, it can be a daunting task. Keep reading this blog post for the top tips on what to say on Instagram Stories.
In this blog post:
Vulnerability pays off
First, let’s talk about vulnerability. Now you don’t have to share every detail of your life on Instagram grow on instagram. Especially if you are trying to sell any product or service. But think about the people you follow on Instagram:
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- What do you like about them?
- What type of content do they share?
- What feeling does that evoke in you?
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Most likely, they show an authentic insight into their lives and businesses. At the end of the day, most of us follow the people who entertain, educate, and inspire us. This is exactly the type of content you want to share on your Instagram account and Instagram Stories.
That’s why you want to be vulnerable enough to show your life and Offer your followers added value. That vulnerability pays off. Followers who regularly see your face on camera, especially on Instagram Stories, will feel like they know you.
After all, if your Instagram followers are make a purchaselooking for a resource or looking for recommendations for friends… you want them to think of you!
Binding is the goal
Now let’s talk about retention in Instagram Stories. Once you’ve caught the attention of your followers, you want to keep them for as long as possible. The best way to keep your followers’ attention is to schedule your Instagram Stories to have:
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- Clear beginning
- Hook
- center
- Diploma
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Additionally, your conclusion should include a call-to-action (also known as a CTA). Your CTA should tell your followers what you expect from them. For example, say “DM for more info” or “Click the link in my Instagram bio to sign up.”
You never want your followers to have to guess what you expect from them. Believe me, they won’t guess… they’ll just keep typing. Capturing your attention is a A clever way of working with (not against) the Instagram algorithm.
Provide context
While we’re talking about making your CTA clear, it’s also important to provide context in your Instagram Stories. It’s a really common Instagram mistake as a beginner. Your first Instagram story clip should always make it clear what you are sharing and why it adds value.
For example, you might want to highlight a special promotion or sale. Don’t wait until the second or third Instagram story clip to share this information. Use the first Instagram story clip to find out why your content is worth people’s time.
Then use the rest of your Instagram story to provide the additional details. This includes your CTA.
Caption or caption your Instagram stories
Next, let’s focus on the importance of adding captions or subtitles to your Instagram Stories. Did you know that over 85% of people view Instagram Stories silently? Just think about how you view Instagram Stories on the go.
That’s why it’s important, always Add either subtitles or captions whenever you share an Instagram story. You don’t want to lose people’s attention because their phone is on silent.
I recommend either adding automatic captions, a new feature in Instagram Stories, or using the text tool to provide a summary of what you’re saying. It’s a small step, but it will make a big difference in improving your customer retention rate.
Remember to practice
Yes, I know this Instagram Stories tip might seem obvious. But you’d be amazed at how many businesses or brands film Instagram Stories or go live without practice. If you feel comfortable in front of the camera, this might not be a problem for you.
But if you’re new to Instagram Stories, you can get a lot more comfortable with videos by practicing before you share. Whether you’re nervous or 100% comfortable, that’s clear on camera.
Remember that every Instagram story clip is a representation of your business. So do your best to make watching easy and enjoyable.
Don’t use too many GIFs or stickers
Speaking of making your Instagram Stories easier to view, let’s talk about that Adding GIFs and stickers. While they’re an eye-catching creative element, too many GIFs or stickers can be a distraction.
If someone is confused by the context of your story or distracted by your creative elements, they just keep typing.
Share 1 Instagram story or topic with 3-5 clips
Now let’s talk about the length of your Instagram stories. When people are new to Instagram, they tend to either share too little or too much, and they have a hard time finding a balance.
That’s why I recommend sharing an Instagram story that has between 3 and 5 clips. Instead of sharing too much, try to focus on one aspect of your day or part of your business.
When you look at your Instagram story in this strategic way, you’ll feel a lot less pressure to share it just for the sake of sharing.
Share the truth behind the scenes of your business
A very easy way to get your business featured on Instagram Stories is to take a look behind the scenes. As people get to know you better, they want to feel like they have an emotional stake in running your business.
It’s one of the easiest ways to build trust in your community. This could include:
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- What really happens in a person’s life?
- How can the real estate agent sell a house so quickly?
- How is the product made and shipped? out the door?
- How does the fitness trainer prepare her food?
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Even the smallest aspects of your business can be of interest to your followers. Ultimately, it’s about anything that contributes to your business or how you’ve grown in your expertise. This interesting content will lead to great conversations.
Use a good filter
After all, using a good filter is one of the SBZ team’s favorite things to do on Instagram Stories. No one is always 100% camera ready, not even our team. A good filter will help you feel empowered and more confident.
You can post a few Instagram story clips without having to spend 30 minutes preparing the camera. It’s a huge time saver.
Now discover more engagement tactics to grow your business
The sooner you start sharing strategic engagement tactics, the sooner you’ll have a stronger follower base. Download my FREE Instagram strategy guide Discover four strategies to get more followers and make Instagram the most successful place to market your business.
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