What Message Is TikTok’s Face Shaving Pattern Sending?

While watching face shaving videos, you may have thought, but who are you doing this for? Very rarely, when it comes to social media, the ultimate goal is to appease men. More for self-care reasons or for skin care benefits. At the same time, there is concern that if something like facial shaving is normalized via a viral trend, it may become a commitment rather than a personal choice. Breanne Fahs, a professor of women and gender studies at Arizona State University, recently wrote that it is “the prevalence and normalization of body hair removal in the western world” that has made it a “relatively universal expectation of women.” There are tons of videos on TikTok with the subtitles “Reasons Why You Should Shave Your Face” or “Here’s The Thing, You Need To Dermaplane”. The language is persistent, so it’s no wonder women feel pressured to shave. But trends come and go, and removing or not removing your hair should be a personal decision.

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