What makes Tiktok Hashtags so highly effective?

As the app continues to grow and grow, TikTok becomes more event relevant. It has grown into more than just a platform for trending challenges and dance videos, and has grown into a thriving online community where everyone is welcomed with open arms.

Hashtags have played a huge role in the development of TikTok. They have helped improve every user’s viewing experience and give developers a boost as they increase their presence and follow the app. But what exactly is it that makes hashtags so powerful? These five things to start with.

1. Hashtags help you reach the right audience

Users looking for specific content can tap a hashtag to search for the content they want. Using the appropriate hashtags in your posts will make you more recognizable to the followers you want to attract.

@erwanEasy a pan of Shakshuka for breakfast, lunch or dinner. # shakshuka ♬ original sound – Erwan Heussaff

2. You can use hashtags to raise awareness

Breaking news, urgent issues, and breaking events that matter can attract more attention through hashtags that raise awareness about the app.

@Who can we trust the safety of # covid19 vaccine trials? ♬ Original sound – World Health Organization (WHO)

3. Starting a movement is easy using hashtags

You can Show support for topics you are passionate about and even start your own movement online by creating your own TikTok hashtags.

@iamkielsantos It doesn’t hurt to be kind. Ment #mentalhealthmovement #LearnOnTikTok #TikTokU #mentalhealthmatters #mentalhealthph #mentalhealth #tiktokph # fyp ♬ Original sound – Kiel Santos – Kiel Santos, MPR

4. You can get support for causes through hashtags

Hashtags can help connect people who are fighting for the same causes. These are also great tools to get support from like-minded users on the app.

@ onemorechildLet’s see how the TikTok community does it again! Like, comment, share 💚 #nonprofit #nonprofitsoftiktok #givebackchallenge #giveback # donate ♬ Pieces (Solo Piano Version) – Danilo Stankovic

5. Hashtags can lead to meaningful conversations

Everyone has a voice on TikTok. With the help of hashtags, more voices can be heard, and anyone who wants to engage in a meaningful exchange of ideas has the opportunity to do so.

@ yourlologabep10. Continue the school year as long as it is safe and no online lessons, that is the goal. #academicfreezenow #ligtasnabalikeskwela #gabcampos #pinoy #tiktokph

♬ Original sound – GABO – gab campos

A good example of how hashtags can be used to start a move is that from TikTok Philippines #TikTokSkwela. This hashtag was used for TikTok’s EDU year-end campaign, which ran from November 20 to December 4, 2020. The campaign focused on giving back to the TikTok community – the viewers, developers, and everyone who helped make the entire EDU project a success.

In tough times, through this hashtag, the community has come together, supporting each other, and fueling growth while still having fun. Since its creation, #TikTokSkwela has generated 6.2,000 posts and 633.1 million views in the Philippines, and those numbers continue to grow.

Be sure to check out the various TikTok hashtags that are relevant to you to enrich your experience with the app. Download TikTok on your computer iOS and Android Start devices today.


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