UK Launches Antitrust Probe Into Apple; Political Adverts Return To Fb
Here is today’s recap of AdExchanger.com news … Would you like it to be emailed? Login here.
Bite of the apple
Another day, another platform, another investigation. This time Apple is being examined by the Competition and Markets Authority (CMA), the British antitrust authority, to determine whether Apple is “imposing unfair or anti-competitive conditions on app developers”. According to The Wall Street JournalThe investigation began after developers complained about Apple’s rules, such as: For example, the requirement that all apps on iPhone and iPad devices must be distributed via the Apple App Store. “At the center of antitrust concerns is how much control and proportion of revenue technology giants should have over popular apps,” the WSJ writes. Apple says it will partner with the CMA, claiming that its app submission requirements are fair and also necessary to prevent malware and “rampant data collection without consent”. In this regard, the EU had already started looking at Apple’s App Store guidelines back in June last year, and there is definitely some overlap between the two cases. Both complaints are unfounded – in Apple’s view, of course.
With a new president in office, the elections, and the dust settling after the US Capitol attack in January, it seems clear for Facebook to lift the ban on political advertising. Starting Thursday, advertisers can buy new ads on social issues, elections, or politics. The New York Times reports. Political advertising was a massively hot potato and was criticized for many times in this election cycle Spreading misinformation, spreading falsehoods and inflaming voters. Advertisers who want to run political ads or run ads on Facebook must perform a series of identity checks before they are allowed to run the ads. Each ad comes with a small disclaimer stating that it was “paid for” by a political organization. For those buying new ads, it could take up to a week to complete the identity authorization and ad review process, according to Facebook. However, this news is of no help to former President Trump, whose Facebook account has been suspended indefinitely.
Scammers are back on CTV with their bot scams. Ad review company DoubleVerify has uncovered another spoofing scheme known as “SneakyTerra” that is tricking advertisers into paying for ads that have never been seen in households. Specifically, the scam involved buying a real impression and inserting impression trackers from multiple ads obtained through fake SSAI calls into one creative response. When an actual CTV device receives this response, pixels are triggered for all impression trackers. This means that while only serving one ad, impressions are being generated for multiple ads. DoubleVerify said this particular program, which could have cost advertisers more than $ 5 million a month, was far more sophisticated than others. Using purchased impressions filled with multiple fake ads that a real person would never see made SneakyTerra more difficult to spot. The scammers also hijacked real CTV devices – which, according to DoubleVerify, was a first. Continue reading. [Related in AdExchanger: “DoubleVerify Uncovers Largest CTV Ad Fraud Scheme To Date”]
But wait, there is more!
Gannett has signed a deal with Snap to sell ads on Snapchat. The move comes when Gannett continues what it has termed the digital transformation of its business as it grapples with the industry-wide decline in print sales. [USA Today]
LinkedIn has released a (very brief) update on its IDFA plans. [blog post]
Touchless Commerce normalized the QR code and brands are giving it a second look. [Digiday]
Facebook tried to clean up the news feed for brands. Here’s why it takes so long. [Ad Age]
Quantcast has introduced an intelligent audience platform based on AI and machine learning technology. [release]
AT&T promised a TV revolution but got a huge mess instead. [The Verge]
StitcherAds brings a range of tools to the market that enable retailers to convert print coupons into data-driven social media ads. This includes personalized information about products, prices, sales and branches. [Street Fight]
Instagram is testing removing public likes, and influencers say it would be good for the industry to do so. Here’s why. [Business Insider]
You are hired!
Kantar has named Ted Prince Jr. as the newly created chief product officer. [release]
Facebook manager Matty de Castro is joining VidMob as Vice President of Growth and Operations. [release]
Amobee has added Tim Spengler as GM for Advanced TV Solutions and Valerie Bischak as GM and Head of Growth. [release]
Long-time Ogilvy manager Lou Aversano has moved to Cigna as SVP and global chief brand officer. [Medical Marketing & Media]
The initiative has made US CEO Amy Armstrong a global mandate as the agency’s current head, Mat Baxter, will take on a new leadership role at parent company IPG. [CampaignUS]