UFC Indicators TikTok Content material Partnership With Tagboard

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The UFC has announced a new partnership with Tagboard to incorporate TikTok video content into their live broadcasts.

The deal follows a recent multi-year partnership between the UFC and TikTok that will bring a variety of pre- and post-fight content, behind-the-scenes footage, and UFC athlete engagement content to the platform.

Using the Tagboard platform, UFC will incorporate original TikTok content into their live broadcasts over the ABC network and expand the UFC’s work with Tagboard over the past 12 months to create interactive content on-air.

As part of the deal, the UFC’s TikTok account, which has over 6.3 million followers, will create exclusive weekly livestreams.

David Shaw, Senior Vice President of International and Content at UFC, said, “We are deeply committed to our partnership with TikTok by not only bringing content to our fans on their platform, but also athlete and fan-generated content use Tell stories in our linear broadcast. “

“Our partnership with Tagboard gives us unprecedented access to tell UFC story with more immediacy and context that benefits our fans and viewers around the world,” said Shaw.

Tagboard President Nathan Peterson said the deal will push the boundaries of the way stories are told.

“We just love working with media companies who want to push the boundaries of storytelling,” said Peterson.

“Our partners at UFC and TikTok challenged us to help them find the most innovative ways to tell stories on both the radio and the TikTok platform,” he said.

The partnership is the latest for Tagboard, which recently announced a four-year interactive content partnership with the MLB to deliver fan engagement experiences in the stadium, during live streams and across digital properties for the league.

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