UFC and TikTok announce groundbreaking sports activities content material partnership – Marketing campaign Center East
UFC, the world’s leading mixed martial arts organization, and TikTok announced a groundbreaking multi-year partnership to see UFC produce live content on the world’s fastest growing social media platform.
Among the highlights, UFC and TikTok will work together to program new weekly shows on TikTok that offer live insights into tradeoffs and press conferences, athlete interviews, arena tours, fighter training segments, and more. Each show is programmed around an upcoming UFC live event to raise awareness and provide fans with an exciting and unique way to experience UFC on TikTok as they prepare for the biggest UFC events.
UFC and TikTok will work together to distribute hundreds of content annually through UFC’s global TikTok channels, including @UFC, @UFCRussia, @UFCBrasil and @UFCEurope. In total, these channels have more than seven million followers.
To fully support the partnership, UFC will deploy a dedicated, full-time resource focused on creating original live and VOD content for @UFC on TikTok and working directly with the TikTok team to bring UFC’s global community to life Expand TikTok. This is the first position of its kind created jointly by TikTok and a sports object.
“We are very excited to deepen our partnership with UFC and bring a robust list of exclusive live content to the TikTok community,” said Harish Sarma, director, Global Strategic Partnerships, America and Oceania, TikTok. “Sports fans yearn more than ever for the up-close and personal moments that they miss when they don’t attend live events. Through this partnership, we are excited to bring TikTok the action and excitement of UFC both inside and outside the Octagon. “
“This partnership with TikTok is a tremendous addition to the UFC content distribution ecosystem,” said David Shaw, UFC senior vice president of international and content. “We want to be wherever our fans consume content, and TikTok is always breaking new ground to reach a diverse, global audience. This collaboration is a great way to raise awareness of our live tent pole events and deliver compelling content to our fans around the clock. “
UFC and TikTok will officially begin the partnership with content this week UFC FIGHT NIGHT: BLAYDES vs. LEWIS on Saturday, February 20th, live from UFC APEX in Las Vegas. Visit @UFC on TikTok LIVE this weekend to capture exciting moments from the event.
TikTok is the fastest growing social media platform in the world and has more than 100 million users in the US. With more than seven million followers on its official channels, UFC has become one of the fastest growing sports properties on TikTok. Videos with #UFC have been viewed over eight billion times since 2019.