TikTok Shares Greatest Apply Ideas for Driving Conversion with Your Advertisements

TikTok has published new tips on how to maximize conversion with your TikTok ads based on thousands of examples on their system.

Using automated analytics, TikTok scanned its ad network to identify key elements of the campaigns with the highest conversions, which could be of great help in maximizing the performance of your approach on the platform.

The following was found:

As you can see here, recording in high definition, using a full screen presentation, sharing a clear CTA, and keeping your messages short (between 21 and 34 seconds) can all play a huge role in increasing your TikTok ad performance.

Much of these pointers have been industry best practice notes for a while, but it’s interesting that they are also highlighted with TikTok-specific examples.

In addition, TikTok has also provided some industry-specific tips:

E-commerce

  • Using subtitles or on-screen text that clearly displayed an offer or call-to-action resulted in an 80% increase in conversion.
  • A combination of a human voiceover to illustrate the product and a written offer resulted in an 87% increase in conversion.
  • Videos with different scenes as opposed to a static shot resulted in a 38% increase in conversion.

Games

  • Gaming ads with five or more scenes showed a 171% increase in conversion compared to ads with fewer scenes.
  • Videos that used on-screen text for the first 7 seconds saw a 43% increase in conversion compared to videos that waited 7 seconds or more to display text.

Here are some valuable, actionable pointers that can help you with your own TikTok advertising approach. Of course, performance still depends on your own creative approach and how your brand and product connect with the TikTok audience. However, if you familiarize yourself with the app and follow these guidelines, you may be able to formulate better approaches to your campaigns.

You can check out the full rundown of TikTok’s conversion tips here.

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