The video sharing platform TikTok is branching out with a pure audio channel to give leading YouTubers a voice beyond the social platform.
Starting today, TikTok Radio will broadcast on SiriusXM, indulging listeners with a mix of chat, pop culture and music fueled by top talent and artists “creative invasion”.
The streaming channel is hosted by an eclectic mix of TikTok creators, trendsetters, artists and DJs and is available via a dedicated SXM app as well as via the desktop and all connected devices.
Designed as a sonic representation of the “For You” feed, the radio show will carry music and stories behind trending content every hour to ensure that listeners are the first to hear the latest viral hit.
Every Friday, listeners can listen to the weekly TikTok radio with ten trends, as well as live DJ sets with tracks from across the platform.
Scott Greenstein, President and Chief Content Officer at SiriusXM, said, “Our groundbreaking new channel with TikTok is the first of its kind to capture the pulse of global musical culture, vibrancy and vitality on the fun social platform and recreated as a full-time music channel in the national live radio and our streaming platforms. “
Ole Obermann, Global Head of Music at TikTok, added, “We are very excited to launch TikTok Radio on SiriusXM, which will open artists and creators like this amazing group of hosts to new audiences. Now SiriusXM subscribers have a new way to discover the latest music trends and hear the musical superstars of tomorrow for the first time. The channel captures the breakthrough music culture that creates so much joy and entertainment on TikTok through videos in an all-audio format. “
TikTok Radio is the result of a collaboration between TikTok, SiriusXM and Pandora, the music and podcast delivery platform.
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TikTok is the destination for mobile short videos. Our mission is to capture and present the creativity, knowledge and precious moments of life in the world directly from the mobile phone. TikTok enables anyone to be a creator and encourages users to share their passion and creative expression through their videos.
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