TikTok Plans Longer Movies Presenting New Music Advertising Alternatives

(Hypebot) – As with all social media platforms, the short-form video star is evolving from 2020 and is expected to allow videos up to three minutes in length in the coming year.

Guest post by James Shotwell by Haulix

With the world’s most global downloads of all social media platforms, TikTok aims to evolve in new and exciting ways in 2021.

It’s good to be the best. TikTok is the largest social media platform in the world. Thousands of clips from the popular service are shared on competing platforms every day, and many of these videos earn millions of views. Kombucha girl? That was TikTok. Lil Nas X and “Old Town Road”? TikTok gave us that too. The career of the “Mood” rapper 24kgoldn? TikTok heard him first.

The threat of bans hasn’t stopped the company’s growth, and many believe 2021 will be TikTok’s biggest year yet. Now rumors are exploding that TikTok is giving up its one-minute time limit on clips in favor of longer content. According to a recent report, the company is experimenting with allowing users to create content up to three minutes long. There is currently no release date and additional details are scarce, but it seems clear that the TikTok will continue to evolve in the new year.

With this Music Biz News update, presenter James Shotwell explains the latest rumors. He also weighs the pros and cons of such changes as well as the surprising reasons Bytedance might want to evolve. Subscribe to more news and perspectives from the music industry!

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James Shotwell is Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a public speaker known for advancing careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound and Under The Gun Review.

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