TikTok Now Lets Companies Promote Natural Posts
TikTok is introducing a new Promote option that makes it easy for business accounts to convert their organic posts into ads.
TikTok is finally ready to allow users to post boost. The new “Promote” feature was announced last week and, according to TikTok, it will be “easier, cheaper, more seamless and more fun” compared to traditional ads on other platforms.
Relatives | A quick TikTok guide for businesses
TikTok has been testing the feature with select profiles for the past few months and is now rolling out globally to help companies reach more people and grow their community with their TikTok videos.
With promotions, creators can convert any organic TikTok video into an ad right in the app. This can be helpful in reaching new audiences, building a fan base, and driving traffic to an external website.
The option, similar to Facebook’s Boost button, allows users to quickly and easily put together a simple advertising campaign.
It will be available to everyone through a new fire icon that will be added to videos – but it can also be accessed through TikTok’s Creator Tools menu or through the Business Suite.
To start promoting TikTok videos, users, creators, and managers need to select the video they want to promote, then set the campaign goal, budget, duration, and audience they want.
Approved promotional videos provide insights and statistics on their performance and reach.
TikTok advertising goals
In terms of campaign goals, TikTok gives advertisers the choice between more video views, more website visits, or more followers for the TikTok account.
When users select “More Website Visits” as a campaign target, they will be prompted to enter a website URL and select a CTA such as “Learn More”, “Shop Now”, or “Register”.
TikTok ad targeting options
In terms of targeting, you can choose either “Automatic”, i.e. TikTok shows the advertised clip to people who are likely to be interested, or “Custom”, which an advertiser can use to set the targeting specifics (gender, age, interests) .
The approval process for each requested advertisement takes into account, among other things, whether the video infringes music copyrights or not.
In general, videos created on trending are based on popular tracks and such clips will not be advertised.
To learn more about TikTok’s advertising policies, the platform has put together a dedicated page where YouTubers can learn everything from setting up videos to watching the campaign’s performance.
Sponsored clips appear in the “For You” feeds of the selected audiences and have a “Sponsored” label to inform users that the video has been boosted.
You might like it too
More from TikTok
TikTok Expands Partnership with Shopify Merchants
Posted on Aug 29, 2021
TikTok is expanding its partnership with Shopify to make it easier for users to buy things that they can …
TikTok is working on its own AR development platform
Posted on Aug 26, 2021
TikTok offers an experimental toolset called Effect Studio that developers can use to create AR effects and experiences.
A quick TikTok guide for businesses
Posted on Aug 25, 2021
TikTok has compiled and published a complete guide to creating impactful content and ads on its platform, which is based on a …
TikTok partners with Vimeo and Canva to help SMBs with their creative advertising efforts
Posted on Aug 19, 2021
TikTok announced a new partnership with Vimeo and Canva to make it easier for small businesses to create campaigns.
TikTok continues to improve security and privacy for young teenagers
Posted on Aug 17, 2021
TikTok is introducing several new changes for teens ages 13-17 to further improve the security and privacy of its younger users.
TikTok sponsors the first US Cyber Games and the US Cyber Team
Posted on Aug 16, 2021
TikTok sponsors the US Cyber Team to encourage and inspire young people from all backgrounds to pursue careers …
TikTok Stories is another new feature that we don’t need
Posted on Aug 9, 2021
TikTok has started testing TikTok Stories, a new ephemeral content format for the platform that will go away after 24 hours.
TikTok works with Publicis to help brands create impactful trade campaigns
Published on August 8, 2021
TikTok and Publicis are teaming up to give brands access to exclusive research and a bespoke incubator program.
American Airlines adds TikTok for free on-board entertainment
Posted on August 3, 2021
American Airlines offers 30 minutes of free TikTok access on all single-aisle aircraft equipped with Viasat WiFi.