TikTok named No. 1 marketer of 2020
Sources tell Charlie Gasparino of FOX Business that the White House extended the embargo to December 4th as TikTok’s competitors urge officials to ban the app in the US
The short-form video app TikTok was named the # 1 marketer of 2020. Media news and analysis website, Ad Age, was found.
McDonald’s took second place, followed by Lowe’s anti-Trump super PAC The Lincoln Project, Etsy, meditation and sleep app Calm, Elf Cosmetics, Lego, Adobe, and State Farm, according to 2020’s list of marketers of the year by Ad Age.
“Despite unprecedented hurdles, top marketers have been able to create growth opportunities by intelligently connecting with their audiences in a variety of ways,” said Ad Age editor-in-chief Dan Peres in a statement Monday. “Not only did these marketers deliver some amazing creative campaigns, they also showed us how we can move and inspire consumers in the toughest of circumstances.”
A logo of a TikTok smartphone app will be displayed on a user post on a smartphone screen in Tokyo on Monday, September 28, 2020. (AP Photo / Kiichiro Sato)
Ad Age cited the sudden explosion of Fleetwood Mac’s 1977 song “Dreams” as an example of the massive marketing power TikTok has to reach and influence users.
DO NOT EXTEND US TIKTOK DIVESTITURE DEADLINE BUT THE TALKS WILL CONTINUE
“Dreams” rose to # 24 on Spotify’s Top 200 US list in September after a user posted a video of himself skateboarding on the song while drinking cranberry juice. By October, the song reached number 7 on Billboard’s Top 10 list.
Popular with teenagers, the social media app has an estimated 850 million monthly active users, including 100 million US users, since its launch in 2016. The app is expected to reach 1.2 billion monthly active users in 2021 – almost three times the number of users.The app had App Annie in 2018, according to App Analytics website.
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TikTok ranked second among non-gaming apps in the App Store’s global user spend in Q3 2020, research by App Annie shows.
The social media app is monetized through ads, but it also allows users to complete transactions with virtual gifts and tips for streamers within the app itself. App Annie noted that tipping streamers increases a user’s chance of getting a shout-out and “creates a positive feedback loop that further encourages creativity and spending”.
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