TikTok Most Downloaded App of 2020 In line with Obtain Charts – Academic Content material & Occasions for Creators All over the place
Anybody? Anybody? Bueller?
It was TikTok!
The Gen-Z-centric video editing app ranked the highest in downloads this year according to App Annies 2020 Download Charts, which takes data from both iOS users and Android users into account. It also came second for the time consumers spend on the app, second only to Tinder (which is remarkable considering how passionately singles have stolen since the quarantine blow). One study reports that the app is on track to reach a billion users by 2021, which is pretty insane to be honest.
TikTok is clearly capitalizing on its recent successes and implementing new monetization and e-commerce strategies in the app to entice developers to join – and bring in followers from other apps.
The success of TikTok makes perfect sense. Streaming platforms generally had a banner year as people stuck at home increasingly sought new content and forms of entertainment (or total distraction). The results have impacted various industries, particularly the music industry. Top trends at TikTok include music from artists like Doja Cat and Megan Thee Stallion, lesser-known artists like Frances Forever, to the resurgence of oldie favorites like Fleetwood Mac – we’ve all seen the cranberry juice videos – has found its way to the top of the charts (and definitely Wrapped in my Spotify 2020).
The reach and influence of the app go way beyond what users hear and see. There’s a reason #TikTokMadeMeBuyIt is almost always trending on the app. These short-term poppy seed videos are a great way to get direct access for consumers, and TikTok wants brands to see them.
TikTok HQ released a categorized list of the branded campaigns that performed best this year, including the most successful hashtag campaigns, small businesses that gained insane followers, and a special “Editor’s Pick” category for brands that “did not advertise” made TikToks ”, which included Jansport and Bumble.
The app didn’t quite outperform Instagram or Facebook in terms of reach and advertising abilities, but it is certainly on track to meet its 1B user target in 2021. And it looks like they’re actively working towards more advertising skills: TikTok announced it is considering adding an option for users to allow three-minute videos to be recorded on the app and shared on their For You pages. This opens the door to an onslaught of new opportunities for branded content creation, in-app ad campaigns, and of course, more time direct to consumers.
It has been fascinating to watch TikTok’s trajectory over the past few months. The presence in the US was really touching for a minute and so many in-app competitors suddenly popped up, including Instagram Reels and the brand new Snapchat Spotlights. But the app is strong and it doesn’t look like it’s going to go away anytime soon. What began as Music.ly (an app for dancing and lip-syncing) has grown into much more without losing sight of its original purpose. We can’t wait to see what 2021 will bring!
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