TikTok is ruining your relationship life
Have you come out of the “other side” of the (ongoing) pandemic and feel deeply unsexy? Do you feel like you’ve lost every ounce of game in the dating world that you acquired in the years before? Ever wondered if there was a reason for the months of stilted or non-existent interaction? Ever thought of blaming TikTok?
Well, the video-based app that boomed during the first wave of the pandemic seems to be taking up a significant chunk of our time; so much so that a study commissioned by the app suggests that nearly half (45%) of TikTok users scroll through TikTok in time, while usually swiping right on dating apps like Tinder, Hinge, and Bumble .
Does that sound like you? Then you’re probably one of the 45% who sacrificed potential smooches and first flames to see a teenager with more money than the renegade, or a middle-aged woman making iconic kitsch collage videos of her own hundreds of thousands Audience. TikTok really managed to nail this algorithm; captivates us with every kind of silly and fascinating content that we consume for hours. But while dating apps show you strangers in a similarly distant way, once you swipe left (or right and you’re unlucky), they’re gone forever. However, your TikTok #ForYouPage feels like you’re watching rapid-fire episodes of multiple TV series at the same time, each with their own compelling protagonist. “You again,” you say when Max Balegde reappears and yells at strangers in the street.
We assume it made a lot of sense that we left the apps in favor of a community where the idea of rejection feels less like the end of the world and where you can purposely watch other people for your own entertainment – or feel seen can through their actions – without the fear of someone you might want to aggressively refer to as Ugo, by ignoring your really pleasant hinge comment.
It’s not just dating apps! Apparently, 35% of us have moved away from television and streaming services since downloading TikTok, and 41% have listened to fewer podcasts, essentially pointing to a future where TikTok is consuming every waking minute of our lives. Does that sound bad? Maybe.
What isn’t the case, however, is the idea that we can find solace and comfort in digital entertainment instead of focusing on the fake and flimsy endorsement of dating apps. Anything that distracts us from such a strange source to confirm our sharpness is a good thing for us.
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