TikTok Is Including A Promote Characteristic, Enabling Customers To Promote Their Content material / Digital Data World
TikTok is finally rolling out its Promote feature, which enables users of the platform and its content to reach a larger and new audience.
The feature has been tested for a few months, and accordingly, users may have heard of it before. Testing was limited to select users on the platform at the time, as opposed to the randomized A / B tests that most social media companies run. However, the wait is finally over. As announced by the official TikTok Business team, Promote will be available to the general public starting this month. It will be a new way for users, especially businesses, to promote their content in a more “organic” way. It is enough to invest a variable amount of your money.
While this may be a new feature for TikTok users, other members of the general social media marketing community can instantly spot Promote and its spiritual predecessors. In particular, the feature is heavily inspired by Facebook’s Boost button; something that any content creator or brand manager on the platform is very familiar with. The boost button, similar to Promote, enables a certain post to quickly reach a larger audience by paying a certain amount. Users can control the size, type, demographics, and other details of the audience so that their post reaches the best niche possible. While Facebook automatically has a default audience to which it can send the posts, adjusting the settings to the user’s business leads to the best reach.
Promoting TikTok works in a very similar way. One should start by choosing a specific video to promote, preferably one that is already doing well and that one is engaged in. From then on, four factors need to be adjusted according to the user’s preferences. This includes the goal of your ad campaign (more views, episodes, etc.), a budget for the promotion and a set duration, and demographics of the target audience. This already seems almost identical to Facebook’s Boost, although it would be tasteless to call it a copy. Finally, confirm the set values and watch how the range of your TikTok increases from minute to minute.
TikTok is a platform that has achieved almost infamous success in a relatively short period of time. It has become the central hub for many Generation Z members, and younger people are often viewed as more reliable consumers. So it was only a matter of time before such ads made it onto the platform.
Photo: Mike Blake / Reuters
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