TikTok hashtag methods for musicians
As with so many social media platforms, hashtags are an integral part of TikTok’s visibility and traction. While the platform’s algorithm can be notoriously unfathomable, figuring out which hashtags are right for you is relatively easy.
Guest post by Randi Zimmerman of the Symphonic Blog
Hashtags are important on almost every platform. They work by showing your content to other people who have dealt with the same hashtags that you used. So if you post a video on TikTok that is a duet and mark “Duet” in your description, TikTok will show your video to people who liked, shared, and used the hashtag #duet. Fortunately, figuring out which hashtags are right for you is pretty easy. With the right hashtag strategy, you can increase the reach, engagement and visibility of your posts in no time. That’s how it’s done …
Best TikTok hashtag strategy for musicians
TikTok is constantly evolving. With new trends and app features popping up all the time, you need to keep your finger on the pulse and adapt to changes. Click to tweet
Step 1: set goals
The key to a successful strategy is to set clear, actionable goals in advance. Ask yourself:
- “What am I trying to do by posting this video?”
- “Who am I trying to reach?”
- “What should they do? (Share it? Stream my music on Spotify? Follow me?)
Whatever you choose to do, keep these goals in mind in everything you do. If you want to reach a wider audience, using the most popular hashtags works wonders. If you want a more meaningful engagement, limit your audience to your specific demographic with more niche hashtags.
Finding your niche is important in anything you do. It’s no different with TikTok. By leveraging what makes your music unique, you can appeal to a more loyal audience and secure yourself in a more manageable, less saturated space.
Step 2: Search for hashtags on TikTok
Open the app, tap the Explore tab at the bottom of the screen, and scroll through the previews of all the trending hashtags.
Next, you want to dive a little deeper. Find the hashtags that are relevant to you in the search bar above. Once you hit the “Search” button, you can view related hashtags and see the number of hashtags for each of them.
With a quick Google search, you will find that the most popular hashtags for musicians are: #music, #singer, #artist, #songwriter, #livemusic, #newmusic, and the list goes on and on.
However, these are just the most popular hashtags. If you’re looking for more interactive engagement with a more segmented fan base, we recommend researching artists like you on the platform and checking the hashtags popular in their circles.
Make a solid list of these and keep them in mind for your own endeavors.
Expand your mind …
How the TikTok algorithm really works
How to use TikTok’s video editor for Instagram stories
Here’s how to find out the best time to post on TikTok
How to increase your followers on TikTok
Step 3: get to work!
Once you have this list down, it is time for a strategy. – Here’s what you should know …
- Mix popular hashtags with less competitive ones for wider reach.
- Do not use more than 6 hashtags at the same time. (As a rule of thumb, stick to 2 trending, 2 viral, 2 niche / video-specific tags.)
- Check in the latest trend hashtags every week. (TikTok is relatively new and is constantly changing, so you need to keep up to date and adapt your hashtags to current trends.)
There is no denying the immense power TikTok has and the opportunities it offers for artists who want to gain international recognition. With your music, which is available on TikTok for users around the world, you are opening up a whole new way of discovery to millions of potential fans.
That’s why we partnered with TikTok so that our customers can cast their tracks onto TikTok so that millions of developers can use them in their videos. (800 million users worldwide to be precise.) – This is an amazing opportunity for our customers to share their music through one of the most popular apps in the world, with us accompanying them.
Would you like to publish your music on TikTok? // Click here to learn how to get started….
Owen Davie on 08/02/2021 in DIY | Permalink | Comments (0)