TikTok, Clearpay Cohost Dinner for London Style Week

Fashion audiences gathered on Saturday night to celebrate the future of fashion at a joint TikTok and Clearpay dinner for London Fashion Week.

Young TikTokers met with fashion industry veterans and emerging designers, and Clearpay shared its vision with executives and retailers of fashion houses.

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For Clearpay’s co-founder Nick Molnar, Australia’s youngest self-made billionaire with an estimated net worth of $ 2.67 billion, London Fashion Week is a perfect platform to show how Clearpay can get the consumer into a trade event.

“I think what we saw is a big celebration of the creative industry come to life,” he said. “We saw the influence of Knwls today. The anticipation of the buy-it-now component that we can bring to the consumer vault has been a great opportunity for the broader fashion industry, ”he said.

“The mood towards the next generation is very important. By 2030, millennials and Generation Z consumers will account for 50 percent of all retail spending worldwide. Retailers around the world are therefore focused on this group who shop and spend differently. How we can bring this to life with our partners is the focus tonight, ”he added.

Clearpay entered the UK market 2.5 years ago. More than 2 million consumers now use Clearpay when shopping.

Caroline Rush, executive director of the BFC, said TikTok and Clearpay “both celebrated and helped us nurture talent. We take this role seriously when it comes to identifying and developing talent. Having two partners is really unbelievable. “

Dinner started with a performance by aspiring singer Bea Wheeler, 17, whose TikTok account Beaandherbizness received over 3.3 million likes for her charming voice. “The setup tonight is incredible. All I want to do is get to know these people, ”she said.

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Sitting at the dining table not far from Wheeler was TikTok sensation Benji Krol, who has garnered 25.8 million followers on the short video platform since joining in 2019.

“This is my first fashion week and it’s my first time having a stylist and going to shows. I’m leaving my comfort zone a bit, but I’m so excited, “the 20-year-old influencer told WWD. He uses TikTok to show off his life, share makeup tips, and sometimes create content related to fashion.

“For me, a lot of fashions and trends actually started with TikTok. When you see the trends at Fashion Week, a lot of people on TikTok are surprised by what they see. It kind of affects what people want to do in the future. So if you create content related to Fashion Week, a lot of cool trends will start from here, ”he added.

The 20-year-old Benji Park, whose TikTok account is a fashion boy, is considered a fashion guru among his TikToker colleagues. He sat next to Japanese journalist Yu Masui, one of the original internet-era menswear influencers who hit the stage around 2005.

Park advised on the TikTok showroom and worked with Selfridges, The Face Magazine and TikTok to create content related to Fashion Week.

“I’ve done Fashion Week as a Fashion Week bitch before, but this is the first time I’ve been in the front row,” he said.

His personal highlight so far is Nensi Dojaka. “I love the fact that she has added color to her collection this season, and after winning the LVMH award, I feel like this is just a very nice finale to a very successful season,” he added.

According to Park, TikTok is making fashion more popular than ever.

“New influencers like us actually have a reason to be there. We have a voice, a personality and are not just a single image. We present the designers so much better, ”he argued.

British designer Henry Holland, who oversees TikTok’s partnership with Newgen’s young talent program, said he had come full circle, from newbie in 2007 to promoting the next generation today.

Holland has mingled with influencers as a designer for over a decade, saying the TikToks are far more enterprising than their predecessors.

“You know what you’re doing. They know what they’re worth. You’re so much more advanced in terms of content creation. They share their opinions, thoughts and feelings and show their talents very well, ”he said.

Holland believes that TikTok has changed fashion at the streetwear level.

“When we looked at some of the statistics yesterday, the numbers for certain hashtags and content related to fashion were in the billions. It enables people to step into new trends and insights into the industry through both content creators and us designers, ”he added.

Also at dinner was fashion influencer Bryan Gray Yambao, aka Bryan Boy, who gained 1.5 million followers on TikTok in eight months and became a fairy godmother for all fashion TikToks who are half his age.

“My switch to TikTok was pretty easy. For me, TikTok is a completely different platform than Instagram, where the content is more static. TikTok is more about personality, ”he said.

Guests enjoyed a retro three-course meal with music curated by DJ Fat Tony.

Launch Gallery: The Future of Fashion Dinner with TikTok and Clearpay

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