TikTok Broadcasts New Partnerships with Vimeo and Canva to Streamline Content material Creation
TikTok announced new partnerships with Vimeo and Canva to give marketers more opportunities to create better campaign creatives in each respective app.
The new integrations facilitate the direct connection between TikTok Ad Manager and any platform that makes it easy to create TikTok creatives and upload them straight to your campaign. The creative options also align with key TikTok dimensions and creative flows, ensuring that your clips feel natural and in line with the rest of the platform – rather than overly elaborate and promotional, which is an important aspect of your TikTok marketing approach is.
For Vimeo, TikTok advertisers can now create their TikTok ads in Vimeo Create, the subscription video builder tool that offers more ways to customize and create your TikTok clips.
Vimeo launched Vimeo Create last February to provide simplified video creation options specifically tailored for SMBs and those on a budget. The app provides easy-to-use processes for creating great video content, including graphic and text overlays, transitions, royalty-free music, and more.
Here is an example of a TikTok ad created in Vimeo Create:
The drag-and-drop interface is easy to use and can help you create better looking, attention grabbing TikTok creatives.
Vimeo Create is also integrated into the Pinterest ad creation process and enables direct upload for Pinterest creatives via the app.
On Canva, TikTok has partnered with the visual creation platform to deliver 50+ TikTok ad templates that will help reduce the time and cost of creating campaigns.
“Canva’s ad templates in conjunction with the Publish endpoints Tool, will bring ease and simplicity to developers by allowing them to post visually engaging content directly on TikTok to interact with their audience in a natural and authentic way. ”
Those who are already familiar with Canva will find the new tools easy to use, while newbies will find the controls to be quite intuitive and easy to use in their process.
Both Vimeo and Canva are now also official TikTok marketing partners expanding their list of auxiliary tools capable of providing specific platform know-how and insights, giving you more opportunities to maximize your creative efforts on the platform.
And as TikTok continues to grow, more and more marketers are looking for ways to get the most out of the platform for their promotions. In fact, TikTok continues to top the download charts, beating Facebook and Instagram, and is well on its way to reaching a billion users before the end of the year.
If you haven’t considered TikTok’s potential for your promotions, you may be missing out on a great opportunity, and these new options could provide more opportunities to use the platform to fuel brand growth.
You can find out more about the new TikTok integrations for Vimeo and Canva here.