Tik Tok dances and bread making: On-line pandemic developments might be linked to industrial revolution theories, says Edmonton sociologist

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Personally, he said that engagements on his posts rose sharply during the pandemic, which shows that people are scrolling more and that social media can influence people how to spend their newfound free time.

“Old rules no longer apply”

Dr. Tami Bereska, a sociologist at MacEwan University, said whether people engage in tik tok dances or make sweets, they would most likely be influenced by two main factors: rapid social change and media sources that improve stories.

“People fidgeted. They weren’t sure what to do, how to behave, and so they would get noticed in a special way, like hoarding toilet paper and flour, ”said Bereska.

She said the idea dates back to the industrial revolution when social life changed drastically. A sociologist named Emile Durkheim created the idea of ​​”anomie,” a feeling that occurs when traditional norms or behavioral expectations fall.

“Basically, people are stunned and confused. The old rules no longer apply and so they falter to find out which behavior is acceptable or unacceptable, ”said Bereska.

Toilet paper shelves are nearly sterile in a grocery store in Terwillegar on March 3, 2020.  In stores across Canada, some supplies have sold out as people fall victim to fear of the coronavirus.  Photo by Shaughn Butts / PostmediaToilet paper shelves are almost sterile in a grocery store in Terwillegar on Tuesday March 3, 2020. Photo by Shaughn Butts /.Postmedia

She said Anomie, in addition to an overabundance of traditional and nontraditional media, could explain why people were hoarding toilet paper when COVID-19 hit North America or why people started shopping more online than they did in person before the pandemic.

She said it also explains why alcohol and substance abuse increased during the pandemic.

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