3 reasons:
1. How to keep your lettering clean:
A lot of people like their subtitles to be without hashtags because they can look too “messy”. They prefer to have their hashtags “hidden” in the comments.
2. To increase your reach:
Hashtags are great for getting more people to see your posts. So if you want to use hashtags to grow your account but don’t want them to appear in your caption, you can use this feature to post them as the first comment.
3. Your caption is too long:
Like I said before, if you run out of space in your main label, keep writing in the first comment box. The preview warns you if your caption is too long for you to continue writing in your first comment.
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