The ‘TikTok coach” parlayed social media success right into a Washington State soccer assistant gig
Like so many people during the COVID-19 pandemic, Marco Regalado needed new hobbies and activities to keep him busy and entertained. And like so many, he turned to social media to make that happen. While going viral was likely the only hopeful outcome at the time, he almost certainly had no inkling that this would end with a new job at Washington state soccer coach.
Regalado made waves last April when he went viral at the start of the pandemic with a series of videos showing the quirks and quirks of the football coaching world. Everything that a coach or long-time player could immediately recognize and laugh about.
@coachregaladoSET THE TONE! ## fyp ## foryou ## foryoupage ## soccer ## trainer ## sport ## comedy ## humor ## funny ## ouch ## quarantine ## coronavirus ## covid19 I don’t hear an OLine trainer say: ## fyp ## Fußball ## Trainer ## Fußballcoach ## offensivelineman ## OLine ♬ Cowboy Salon – pop music playlist for children’s parties
He also expanded his repertoire beyond the head coach to all other people who make up a coaching staff.
Where are my defensive coordinators?
Tag em 😂 pic.twitter.com/ttqOv6DGCm
– Marco Regalado M. Ed (@CoachRegalado) April 7, 2020
I have to show some love to our sports coaches! They endure a lot and make our jobs 100x easier, although I’m sure we are the reason they have gray hair! pic.twitter.com/ucWlXMT8L8
– Marco Regalado M. Ed (@CoachRegalado) April 9, 2020
At the time, Regalado was the specialty teams coordinator, linebacker trainer, recruiting coordinator, and powerlifting trainer at Memorial High School in Texas. However, as his clout on social media grew, so did his career prospects. He left for an assistant position at Eaton High School in Texas and was officially hired by Nick Rolovich’s Washington State staff last week.
What if the “Coaches Transfer Portal” was a thing? 🤔😂 pic.twitter.com/rAl8MconQN
– Marco Regalado M. Ed (@CoachRegalado) January 21, 2021
Of course, he announced the move through a social media video.
– Marco Regalado M. Ed (@CoachRegalado) February 7, 2021
Some may wonder why a guy primarily known for creating TikTok videos is now a D1 assistant, but anyone who knows anything about recruiting can tell you the importance of understanding social media and how to use them. It’s practically a requirement of the modern game of recruitment. So it’s no wonder he’s becoming a recruiting assistant.
I didn’t play a big time ball. I don’t come from a pedigree of trainers. I don’t come from a sports family. But I can promise that I will be the best coach I can be and do everything in my power to make sure it does.
– Marco Regalado M. Ed (@CoachRegalado) April 10, 2019
We’ll all be keeping an eye on the WSU’s social media issue for the coming months, and how Regalado can use this modern skill next.