The place To Discover Detailed TikTok Analytics
(Hypebot) – For a platform with an algorithm like TikTok, finding and using detailed analytics is important for bands and artists trying to navigate the platform successfully. Here we look at a few tools you can use to find analytics in the often unfathomable network.
Guest post by Randi Zimmerman of the Symphonic Blog
Driven by machine learning and a technical algorithm, TikTok thrives on data and metrics. Do you want to improve the performance of your content? Understanding the detailed analysis of your profile is the first step in improving your efforts. Fortunately, there are some great online tools that can be used to access just that. Here are some of the best platforms for TikTok analytics …
Where to find detailed analysis for TikTok
TikTok’s monthly active users have grown from 100 million to over 130 million in the first three months since it was launched. There are currently around 1.1 BILLION active TikTok users active around the world every month.
TikTok Pro account
TikTok offers its own analytics with the TikTok Pro account. This divides your data-filled dashboard into three main categories:
By clicking each tab, you can view video views, profile views, number of followers, and keep track of demographics related to gender and geography.
If you don’t already have a Pro account, getting one is no problem. To switch to a Pro account, go to your privacy settings, click on “Manage My Account” at the bottom and then on “Switch to Pro Account”.
Pentos is the only platform that allows you to track campaigns based on songs and videos, rather than just users or hashtags. It doesn’t provide real-time data, but its analysis revolves around songs and actual content, which is a huge plus for musicians.
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Melody Socials is a great tool that allows you to find similar profiles in TikTok based on your specific criteria. It also provides real-time updates, giving you the most up-to-date information possible. This allows artists like you to discover new profiles with similar content and see how their analytics compare to your profiles, which hashtags they use frequently, etc. – With this data, you can see what is working and what is not in your content category it includes whether these are exclusively acoustic covers, funny skits or mini-performances.
TikTok’s Pro account allows you to view your own profile. However, if you want to go even deeper, try Analisa.io. Analisa.io allows you to analyze any public TikTok profile or hashtag to see how you hold up against the competition. With it you can see metrics like:
- Engagement rate, like rate and comment rate
- Posting activity and target group retention
- Most used subtitle words and most used hashtags
- Top tags and mentions
- Posts with the highest engagement, the most likes, and the most comments
For those who want to pursue campaigns on the platform against competitors on the platform, Exolyt is the right tool for you. Mainly used by influencers and marketing managers, this is a great source for seeing exactly how others are doing in the room. With it you can analyze all your data side by side with other accounts.
TikTok isn’t going anywhere anytime soon! Developers are constantly finding new ways to improve their content, and musicians like you have great potential to use TikTok Analytics to expand your reach further than ever before. The monthly active users of the app rose in the first three months after its introduction from 100 million to over 130 million. There are currently around 1.1 BILLION TikTok users active worldwide every month. Take advantage of this huge audience just waiting to be tapped.
Work smarter with intuitive data analysis.