The FTC’s Revised Fb Swimsuit; Authorized Analyst Says Platform Ought to Be Regulated Like Large Tobacco

Here is today’s recap of AdExchanger.com news … would you like it to be emailed? Sign up here.

FTC you next time

The FTC had dismissed their Facebook antitrust proceedings and recently filed a new lawsuit. The problem is, if the competition from Facebook includes YouTube, Snap, Pinterest, TikTok, LinkedIn, Reddit, Twitter, Spotify, Hulu, and Netflix, then it’s hardly a monopolized market. The FTC’s response was to reduce the market from Facebook to “Personal Social Networking (PSN) Services,” which consist of three services: Facebook, Instagram and Snapchat. Judge James Boasberg’s dismissal shows how difficult it is to bring antitrust lawsuits against technology platforms. “The FTC’s complaint says almost nothing concrete about the key question of how much power Facebook actually had and still has in a properly defined antitrust product market. It’s almost like the agency would expect the court to simply nod at the traditional notion that Facebook is a monopoly. After all, no one who hears the title of the 2010 film “The Social Network” wonders which company it is. But whatever it may mean for the public, ‘monopoly power’ is a federal art term with a precise economic meaning: the power to raise prices profitably or to exclude competition in a precisely defined market. ” strategy has a breakdown of the FTC’s revisions.

Crazy Tobacco

Asha Rangappa, former assistant dean of Yale Law School, CNN legal analyst Asha Rangappa, writes in an article for the Law Journal. about shaky market definitions coffee shop that Facebook should be regulated as strictly as Big Tobacco. Rangappa argues that Facebook and Instagram are manipulating their feeds to create dopamine rushes and, in some cases, addiction. At the national, unregulated level, she said Facebook’s public health impact is similar to that of secondhand smoke. Widespread misinformation about vaccines, for example, could be linked to COVID-19 deaths. “Adverse effects at the individual level now have spillover consequences that affect everyone.” Rangappa also referred to the Surgeon General’s National Advisory of July, December first such advice President Biden’s tenure stated that vaccine misinformation disseminated by technology platforms is now an “urgent threat.”

Nothing new

The Media Rating Council has stripped Nielsen of its national and local TV rating accreditations, but the complaints at the core of the mess are nothing new, writes media advisor Brad Adgate in Forbes. The broadcasters have been grumbling for years, since Nielsen reported a steady decline in linear audience numbers. Then Nielsen reported systemically too little about the television audience during the pandemic. And now those complaints have moved on to the MRC and a public debate on media measurement. Is there still a place for panel-based metrics? Can a single viewer review accurately evaluate viewership across linear, streaming, mobile, and desktop? NBCUniversal calls for the end of a single Measurement currency in television and for the industry to use alternatives such as Comscore, Data Plus Math, iSpot, LiveRamp and VideoAmp – not to mention NBCU’s proprietary products. Discovery CEO David Zaslav scorched Nielsen in his latest results report. But Adgate said Nielsen had fought off similar attacks for decades. “Because advertising revenues are so closely tied to TV ratings, broadcasters have at times questioned Nielsen’s ratings over the past 30 years.

But wait, there’s more!

Data Axle acquired Lake Group Media and DonorBase. [release]

The silent partner is cleaning up (or trying) Facebook for $ 500 million a year. [NYT]

Contentsquare has taken over Hotjar. [release]

Tech companies are trying to make personal surfing mainstream. [Digiday]

Intuit could potentially buy Mailchimp for more than $ 10 billion. [Bloomberg]

You are set

German NY appoints Nicole Souza as CMO. [Mediapost]

Angi hires Dhanusha Sivajee as CMO. [Adweek]

Comments are closed.