Spotify turns into newest to experiment with a TikTok-style video feed

Spotify is testing a new TikTok-style video feed in its beta iOS app that displays video clips in full screen mode while playing songs, TechCrunch reports. The feature was first spotted by Chris Messina, who posted a video of the feed in action. When available, the video feed is accessible via a new fourth tab in the navigation bar called “Explore”. Individual tracks can then be liked as you scroll through the feed, and there is also a three-dot menu icon to show options for each song.

Spotify confirmed the test in a statement to TechCrunch but declined to comment on whether or when it could see a wider roll-out. “At Spotify, we routinely run a series of tests to improve our user experience,” said a spokesman. “Some of these tests ultimately pave the way for our wider user experience, and others just serve as important learning tools. We don’t have any more news to share right now. “

The test comes as Netflix has started testing a similar user interface on its iOS app to help users discover new content to watch. The most recent “Kids Clips” feature shows content from their kid-friendly shows and follows the launch of a similar feed “Fast Laughs” earlier this year. As TikTok’s engagement hours skyrocket, non-social media platforms are also taking an interest in using its format to help users interact with their own services.

The Discover feed seems to build on Spotify’s existing canvas feature, which allows artists to play videos alongside their music on the service. The videos that appear as part of the Discover feed appear to be the same ones used for Canvas, TechCrunch Notes.

An interesting sign of how formats are changing is the discovery of Spotify’s new test almost a year to the day after the service experimented with using a Snapchat-style story feature alongside several of its playlists. Who knows what’s going to be fashionable at this time of year next year?

Comments are closed.