Shopify takes TikTok procuring to new degree with Kylie Jenner on board
Shopify e-commerce platform brings TikTok tabs to organic product discovery and shopping tabs that a member of the Kardashian reality entertainment clan participates in.
In collaboration with the TikTok short video platform, Shopify will soon enable merchants to use its service with a TikTok For Business account to add a shopping tab to their TikTok profiles. Shopify merchants will also be able to sync their product catalogs to create a mini storefront that links directly to their online store for payment.
“I built my business on social media; This is where my fans first look for news from Kylie Cosmetics, ”said Kylie Jenner, one of the first Shopify retailers to use the new social media cooperation with TikTok. “I have so much fun making TikTok videos and I love sharing posts from my fans who are using the products. That’s why I’m delighted that Kylie Cosmetics is one of the first customers to shop directly on our TikTok. “
Shopify and TikTok have also teamed up to provide product links to Shopify merchants that can be used to tag products in organic TikTok posts. TikTok users can choose to shop directly from a participating retailer’s Shopify storefront or click on a highlighted product in their TikTok video that will take them to the retailer’s online store to checkout.
Megan Leedy Jones, VP of Marketing and Partner at digital media and strategy company January Digital, told Chain Store Age that a partnership with Shopify a smart move for TikTok.
“This new in-app shopping feature on TikTok is a reminder for brands that if they want to connect with certain customer demographics like Generation Z, they need to make sure their digital strategy has a social commerce component,” said Leedy . “These trends show that brands cannot develop a long-term customer loyalty strategy if they don’t make it on the platform of their choice.”
TikTok is one of the fastest growing entertainment platforms in the world with hundreds of millions of active users. From February 2020 to February 2021, TikTok installs on Shopify’s social commerce channels increased 76%.
While a recent survey of social media users on the online deal platform CouponFollow found that only 3% of respondents made a purchase through TikTok, a survey by the online product review community influencers at Bazaarvoice shows immense growth in the number of consumers who use TikTok as a shopping channel. According to the Bazaarvoice poll Shopping on TikTok is up 567% in the past 12 months, a much higher digital commerce growth rate than any other major social media platform.
“Creators are paving the way for a new kind of entrepreneurship where content, community and commerce are critical,” said Harley Finkelstein, President of Shopify. “By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is driving the creator economy on one of the fastest growing social and entertainment platforms in the world. We’re excited to help this next generation of entrepreneurs. ” Connect with their audience in more ways – and with TikTok as a visionary partner. “
“Our community has transformed shopping into an experience based on discovery, connection and entertainment, offering unparalleled opportunities for brands to grab consumer attention,” said Blake Chandlee, president, global business solutions, TikTok. “TikTok is uniquely placed at the center of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers straight to the digital place of purchase. We are very excited to expand our partnership with Shopify and make TikTok more accessible than ever to their merchants. “