Regulate joins TikTok for enterprise advertising and marketing program

After another banner year for TikTok, the app marketing platform Adjust announced that it has joined the TikTok For Business Marketing affiliate program. As a mobile measurement partner, Adjust helps advertisers to create, optimize, align and measure their advertising campaigns at the leading target for short mobile videos.

The partnership includes an integration for Adjust’s Audience Builder, which enables customers to use first-party data such as B. target groups can export directly to TikTok via the Adjust dashboard. With this data, marketers can run highly personalized campaigns to increase user engagement and loyalty – while protecting their users’ privacy.

To simplify campaign optimization, customers can link their TikTok account to view and edit TikTok campaign data directly in the “Customize automation” dashboard. From there, advertisers can generate cross-app, cross-partner and cross-network reports.

“Finding and retaining the right users is important as many go down after the first few days of installing the app and competition for users’ eyeballs is fierce. This is why it is imperative for mobile advertisers to get the right messages to the right audience at the right point in the marketing funnel, ”said Andrey Kazakov, VP Partnerships at Adjust. “We’re excited to partner with TikTok to provide marketers with an easier and more seamless way to segment their desired audiences, automate their campaigns, measure ad spend, and extend their apps.”

TikTok’s Marketing Affiliate Program is part of TikTok For Business, the global marketing solutions platform that gives brands and marketers the tools to be creative storytellers and engage meaningfully with the TikTok community. The TikTok For Business Marketing Affiliate Program helps connect advertisers with trusted technology providers like Adjust to achieve scaled success at TikTok.

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