Really feel snug on instagram tales utilizing tales filters

Getting familiar with Instagram ™ Stories is easier said than done. How do you feel when you open Instagram ™ Stories and put them in selfie mode? If you immediately panic or worry about stepping in front of the camera, you’ve come to the right place.

Read on to learn how Instagram ™ Stories Filters can add fun to your strategy and make you more comfortable on camera.

What are Instagram ™ Stories Filters?

Sure, it seems like an easy question. Since Instagram ™ is constantly bringing out updates for stories, many people don’t know that there are tons of Instagram ™ filters right in the app!

Just like you use filters on photos or videos, Instagram ™ Stories Filters let you add an effect or change the color of your content. Now that Instagram ™ allows users to add their own custom filters, the possibilities are endless!

How to Find Instagram ™ Stories Filters

With so many options, how can you find the filter that is perfect for your Instagram ™ content? Find filters in just a few steps.

First, open Instagram ™ Stories and scroll all the way to the right.

Now you can search for specific effects or styles to match your Instagram ™ aesthetic. Remember, not every filter is the perfect choice for your brand. Take the time to find the filter that fits your brand’s mood.

The search menu of Instagram's Stories filters.

Another helpful way to sort through the thousands of options is to save the filters your favorite brands and companies are using. Just tap the filter at the top. Then you can save it in your filter portfolio.

The Instagram Stories filter menu where you can save the filter to your account.

When to Use Instagram ™ Stories Filters and What to Avoid

With so many Instagram ™ filter options to choose from, you might be tempted to try each one. But just like your Instagram ™ feed, your filtering options should be carefully considered and matched with the look and feel of your business.

While the puppy filter may be a nice option, it won’t necessarily tell people that you are a leader in your brand niche. The goal should always be that your filter enhances your content and doesn’t distract from your message.

Which Brands Use Instagram ™ Stories Filters Well?

Are you looking for inspiration on how filters can reflect your brand’s sentiment? Check out Leah Live Free’s Instagram ™ stories. As a wellness and spiritual coach, Leah’s filter selection reflects the calm of her retreats and spiritual meditations.

Leah Live Free's Instagram Story showing off her ethereal meditation circle.

Another business I like to follow is Kelly Klemmensen. As a photographer and educator, Kelly always uses her Instagram ™ stories to build on the knowledge she shares in her amazing classes. Her filter choices are subtle but capture the cozy, inviting atmosphere she always shares with her customers.

Kelly Klemmensen shares an Instagram story video in which she stands in front of the camera wearing a black t-shirt.

One account I always love to tap to see is Jamie Koll, better known by her Instagram ™ handle Girls Who Eat. In addition to her delicious food, Jamie does a great job of using her filters consistently. If I tap their Instagram ™ stories, I instantly know the tone of their content.

Jamie Koll shares a selfie video with Instagram Stories in which her brown hair is swept over her left shoulder and she is wearing a black t-shirt.

How to add an Instagram ™ filter using the Calligraphy Tool

But what if none of the filters seem appropriate for your Instagram ™ story? Maybe you just want a pop of your branded color. It’s easy to add!

First, tap on the Writing Tool and choose the Calligraphy icon (it’s the Writing Tool in the middle).

Sue B Zimmerman's Instagram story shows her in a pink blouse and round sunglasses posing in front of a colorful painting.

Then drag your filter until you’ve picked a light color that matches your brand aesthetic. Finally, press and hold your finger on the photo to add the color filter.

Sue B Zimmerman is holding her phone as she adds a light pink filter to her Instagram story.

If you want to overcome complex content creation, you need to save your place on my free course

Learn the three visual secrets that will turn your Instagram ™ profile into a magnet for buyers – without spending hours creating content. Sign up for mine FREE Instagram course Discover the simple 3-step system every successful brand on Instagram ™ must implement to attract buyers and leads.

Comments are closed.