Privateness advocate sues Meta over focused advert GDPR violation claims | Article

A privacy and human rights advocate sued Meta Platforms in the United Kingdom, claiming the social media giant is refusing her request to stop being targeted with advertising based on her use of Facebook.

Tanya O’Carroll, a senior fellow at Foxglove Legal and a longtime privacy rights campaigner, asserted Meta is violating the UK General Data Protection Regulation (GDPR). If successful, the lawsuit could force Meta and other social media companies to change the way they issue targeted advertising to their users.

O’Carroll filed the lawsuit against Meta Platforms Ireland, the company’s EU headquarters, in the UK High Court of Justice. She said in the lawsuit she requested multiple times Meta stop sending targeted advertising to her using her personal data but that the company refused, in violation of the GDPR.

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