Previous Cash aesthetic is again — this is easy methods to nail TikTok’s newest development
Have you noticed cable knit sweaters suddenly popping up again? It is no coincidence, because the so-called “old money aesthetic” is becoming increasingly popular.
After street style has (finally) managed to establish itself in the fashion and luxury world, its heyday may be drawing to a close. With the advent of the old money aesthetic, aristocrats seek revenge with a classic, ultra-chic – and very respectable – style that’s usually reserved for a handful of insiders.
It’s all the rage right now on social media like TikTok, bringing to the fore pieces that were once considered an elite reserve.
#gracekelly #richlife #oldmoney #oldmoneylifestyle #richgirlcheck #gossipgirl #oldmoneyisbetter #hypergamy #polo #greekroyals #slimaarons #wealthy
♬ Unstoppable – Sia
When it comes to fashion, you seem to have a choice between the uninhibited style of the 2000s and the old money aesthetic. Because while the noughties atmosphere looked like the dominant trend on the rise for the past few weeks, it now seems like we’re all diving into the closets of the aristocracy to keep up with what’s going on this season.
Gone are the jogging suits, sneakers and hoodies with oversized logos – replaced by a more classic, subtle chic, inherited from a handful of heirs who swear by polo shirts and cable knit sweaters. There are worse things in life, right?
Photo credit: Ralph Lauren via Facebook
What is the old money aesthetic?
The term old money essentially refers to the nobility, aristocracy, or the WASP crowd. It’s about people who have inherited wealth instead of making their living from work. The aesthetic is comparable to the preppy look that was popular a few years ago, but in an even fancier version, just like the one that has just returned from the tennis club.
(Photo credit: J. Crew)
Aside from the fact that it’s winter now, it’s more like you’ve just come back from the ski slopes with that slight retro touch that makes all the difference.
Contrary to what you might think, the enthusiasm for this aesthetic can be seen across all generations and even among the youngest fashion fans. In fact, the hashtag #oldmoneyaesthetic has more than 90 million views on TikTok worldwide, while #oldmoney already has 322 million. There is no doubt that you too will soon be won over by this neat next-generation look.
Ralph Lauren and cable knit sweater
(Image source: Ralph Lauren)
This ultra-classic, super-chic style is inevitably reminiscent of the Ralph Lauren brand, a master of the arts. And it cannot be mistaken. The global fashion search platform Stylight reported a 98 percent increase in clicks on its international platforms for the label compared to the same period last year. The increase for the après-ski chic brand Moon Boot is even more striking with clicks of over 1,000 percent.
In practice, the old money aesthetic signals the return of fur boots – have they ever gone? – with a 657 percent increase in Google search interest for that product category. But it also means a closet full of quilted vests (+75 percent) and leggings or stirrup pants (+75 percent) – a nice way for millennials to rethink childhood fashion – as well as cable-knit sweaters (+33 percent). and coats with a lambskin or sheepskin effect (+12 percent).
All that’s left is to embrace this retro-inspired style like you’re fresh off the slopes but rocking the town … unless you prefer sweater dresses, denim jackets, patchwork jeans – preferably flared ones – and other key Pieces from the early 2000s, the other strong trend of the moment. Over to you.
This article was published via AFP.