Nick Cho is the daddy behind viral ‘Your Korean Dad’ TikTok
In reality, Nick Cho only has two children, but thanks to the power of the internet, he’s everyone’s Korean father.
Cho, a 47-year-old Bay Area coffee entrepreneur, has become a TikTok sensation for his viral videos as “Your Korean Dad”.
The father of two teenage girls has been on the platform for a little over a year and has seen great success. Most of his videos are clips of him doing relatively common things like going to Costco or making coffee and talking to his audience.
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It’s so impressive that he has over 1.5 million followers on the platform and regularly receives messages like “I’ve just cried and cried and I don’t know why,” he says.
“There’s a lot of it that I can’t explain,” he chuckled in an interview with HEUTE. “It’s not like I have this master plan and everything is happening.”
He said he just had this “nugget of an idea” that has developed like wildfire.
“I’m just trying to listen and understand. At the end of the day, I’m just myself – I try to be the best I can be – and offer what I have to offer, ”he added.
Cho has been a long-time advocate of social justice issues and hopes to use his platform to “speak to people in a way … that is effective”.
He says he has known for a long time that he wants to make the world a better place. For example, his coffee company Wrecking Ball Coffee Roasters only works with sustainably sourced coffee specialties.
“We have been working to build a coffee company that is really tailored to people’s needs … especially when it comes to racial diversity,” he said. But with his newfound fame, he hopes people will hear his message online too.
“Sometimes conditions can change,” he said. “And that way I think people feel that what I do comes from a place that is very thoughtful and from the heart.”
He hopes the authentic way he presents himself on social media inspires others to do the same and take a stand.
“Put it in your own words, don’t just say ‘Black Lives Matter’ – what do these things really mean?” he explained, encouraging people to present topics thoughtfully. “That way, people can understand that they really understand these issues and can talk to them in meaningful ways.”
Hoping for the country’s future – and the positive comments on his social media seem to suggest many others are too – he agrees that “we are stuck in the mud in many ways”.
His portrayal of “Korean Dad” is purposely not stereotypical for the tropics that many Americans see on television or in films.
“The presentation in the media is usually similar to the brochure version,” he said. “Like, ‘Oh, Mexicans eat tacos with every meal, but in the morning they have breakfast tacos!'”
He added that he hopes its content will undermine these stereotypes and simply “be a nice father who happens to be Korean”.
“It’s less about being the perfect father or whatever, it’s more about little snapshots and lessons that will ultimately help put together, heal a lot of the injuries and help people get along better,” he said .