My Favourite Twitter Instruments: Model24 for Social Listening
With so many websites and social media platforms available to us, it can be difficult to keep up with everything. And unfortunately then it becomes easy for mentions of your brand to slip through the cracks. You just can’t let that happen!
It is important to keep track of what people are saying about your brand because you need to be able to correct negativity right away. And well, it’s always great to see what people are saying about your brand. Your feedback could help fuel your content and marketing efforts.
That’s why you need a tool like Brand24 that can help you. Brand24 is a social media monitoring tool that gives you instant access to mentions of specific keywords on the internet. You can then use this information to increase your customer satisfaction and even improve sales for your business.
The basics of Brand24
One of the great things about Brand24 is that companies of all sizes can take advantage of this tool. For this reason, it’s no wonder that over 2,400 companies have already started! With just that one app in your arsenal, you can maximize the potential of your social media marketing efforts. But Brand24 really does a lot more! It has the power to completely transform your business.
With this tool by your side, you’ll have access to customer insights, the ability to connect with your community, and a place to find influencers. In addition, Brand24 can help you increase sales in your company, protect your brand’s image, analyze efforts to make smarter decisions and eliminate your competition.
You do this by entering keywords, which are words or phrases that you want to track. You will then receive notifications about mentions of this keyword, which Brand24 finds on the web. This can be a blog post, social media post, news article, message board, etc. How many keywords and mentions you can track depends on the paid plan you selected when you signed up.
For a social listening tool, it’s pretty powerful! However, it’s not just what this app can do that makes the difference. It has some incredible features that will change the way you use social media in the future.
The first standout feature you need to know is the mentions feed. In Brand24, you’ll find out exactly what people are saying about your brand here. But that’s not all as you can respond to people in real time. This is where you can have conversations about your brand and develop relationships with your community.
Next, you need to know about the discussion volume chart. The reason this is worth knowing is because you can spot sudden changes in the volume of discussions related to mentions of your brand. In some cases, a spike on this graph can indicate a problem that you want to correct immediately before it escalates further. But it could also mean that there have been positive discussions!
This is where Brand24’s sentiment analysis comes into play. You can actually track the feeling of being mentioned, which means you know if something is positive, negative, or neutral. This gives you a clear understanding of a customer’s attitude towards your brand and again gives you the opportunity to resolve issues immediately.
Another feature you will love is Mention Analytics. Since it is so important that we know exactly who our community is, these analyzes are intended to help us. You will learn more about the people who are actively discussing your brand by analyzing the quality and quantity of enthusiasm.
And finally, Brand24 also gives you access to an influencer score. You can use this nifty tool to pinpoint the influencers in your industry. This is perfect for anyone looking to get into influencer marketing but struggling to decide who to work with. This function in the Brand24 tool offers you some instructions so that you can make the best decision for your brand.
What does Brand24 cost? Well it really depends on your needs. You can start with a 14-day free trial to see if the platform is right for you and your brand. However, once you’re ready to commit to a paid plan, you have three options to choose from.
Brand24 currently offers the Plus, Premium and Max plans. Plus will cost you $ 49 per month, Premium $ 99 per month, and Max $ 499 per month. These different levels have different functions, so they should be given careful attention. You can see them in the graphic above.
The Plus plan is designed to provide basic data for people who follow a single brand. This is probably the best option for small businesses. You can monitor five keywords, get 50,000 mentions per month, and the stats are updated every 12 hours.
Why is it worth considering
I recently had the chance to hang out with the Brand24 team at Social Media Marketing World and it was great to get to know them in person! They also included me in their Top 100 Digital Marketers Report and ranked me 21st! But the fact that they showed me love by including me on this list doesn’t affect how I use the tool. I’ve been using Brand24 for a while to manage my social media monitoring so I can vouch for how useful it has been.
I mainly use Brand24 to track mentions of my name and my weekly Twitter chat #TwitterSmarter. It shows me the number of mentions my name or chat hashtag got, as well as the reach it has. You can also browse the most popular mentions, the most recent mentions, and the most influential profiles and websites. But there is also so much more information that Brand24 is tracking that you will see when you sign up for a free trial.
This tool is perfect for anyone who is feeling a little overwhelmed with keeping up with social media and managing their brand’s presence online. You don’t have to be everywhere or manually search for mentions of your brand every day. You can add your company name and other keywords to your Brand24 dashboard and let them do all the hard work for you.
Please note: This review from Brand24 is not a paid recommendation. I recommend tools that I find valuable and worth making available to the public.