Main-Edge Legislation: Supreme Court docket ruling paves the best way for paying big-time faculty athletes | Enterprise Information
If these athletes were paid professionals, the court found that interest in college sports would wane, resulting in less ticket sales and less TV revenue for college sports. It turned out that college sports weren’t as effective in competing with professional sports for entertainment money.
The appeals court upheld this judgment. Interestingly, Alston’s attorney did not appeal this ruling to the Supreme Court, so the Supreme Court could not appeal it.
This argument against paying players would not be the same in a lawsuit today.
Because from this summer college athletes can benefit from their names, pictures and likenesses, often abbreviated NIL, and thus effectively become professional athletes.
A celebrity, such as a celebrity athlete, can financially exploit NIL rights by, for example, doing paid advertisements on social media and TV commercials.
Nineteen states have passed laws allowing college athletes to make money by name, picture, and image as the laws in six states go into effect this summer. These new laws will force the NCAA to post a new rule that will allow college athletes to make money this way.
That means a new antitrust class action lawsuit against NCAA rules against paying players would almost certainly succeed, as the rationale that the public wants college players to be amateurs is being killed by NIL.