Introducing Graph v9.Zero and Advertising and marketing API v9.0

Today we’re releasing Graph API v9.0 and Marketing API v9.0. Some updates may require developer action while others are released to keep you updated. In this update we also announce upcoming devaluations. Visit the Platform Initiatives Hub to find out about other planned improvements.

Developer action required

Deletion requirements for user data:

Beginning November 10, 2020, Consumer & Gaming app types that are submitted for app review or switch from development mode to live mode will need to delete a callback for data deletion requests or provide a URL with explicit instructions for users to request their data will. We plan to fully enforce this requirement by November 10, 2022. Apps that have not been submitted for app review or moved from development mode to live mode by this date will receive reminder notifications with additional instructions.

Limitation of lead ads:

Due to new requirements Facebook has placed on third-party apps with access to user data applications, certain apps that connect advertisers’ CRM systems to the Facebook API may no longer be able to retrieve and share data from Lead Ads campaigns.

If developers upgrade to Graph API v9.0 and want to continue getting Lead Ads form data, they must complete the app review:

All developers who are not upgrading to Graph v9.0 must submit an app review request for lead_retrieval by February 9, 2021. After this date, apps that continue to use Leads_retrieval with Graph API v8.0 or lower with Standard Access (business applications) or in development mode (non-business applications) will receive failed data calls when trying to get Lead Ads data.

Current policy updates and changes

US 2020 Live API:

Starting October 22nd, we’ve updated our policies to better protect people from misleading or intentionally harmful content shared on Facebook Live. Recorded and looped live video is now prohibited in both the Live API and Core Live. Broadcasts via the Live API or Core Live must not contain any repetitive content (videos, static images, or pure survey videos) and recorded content must be clearly labeled.

In addition, Facebook Live broadcasts cannot be used to mislead others that the broadcast is in an imprecise location. For example, you can claim that footage is in a specific locale when it isn’t.

Learn more about Facebook Live Policies.

Crawler access to privacy policies and URLs:

As part of our ongoing efforts to protect people’s privacy on Facebook, we use crawlers to ensure that URLs are active and accessible for third-party app users. Therefore, URLs must be publicly available. We are updating our guidelines to ensure that developers allow our crawler to access URLs specified in the apps’ settings. This includes all developer-controlled URLs, including the privacy policy URL, connection URL, and other product-specific URLs.

Learn more about the Facebook crawler.

Instant games:

As part of our ongoing efforts to protect the privacy of people and the data they trust us with when they use third-party apps, we are updating our developer guidelines for Instant Games and the data they request (s7.4). The group of guidelines in s7.4 prohibits the creation of user profiles using data that is requested via Instant Games. For this reason we are publishing an additional guideline (s7.4i), which further prohibits an instant game from independently requesting personal or sensitive information from people in your instant game.

Learn more about our developer guidelines.

Change to bot policy:

In accordance with applicable laws, automated chat experiences (example: bots) are required to inform users that they are interacting with an automated experience. This update is particularly relevant for bots that serve the German market and German users.

Learn about updated bot policies.

No action required. Just for your information

The following announcements do not require any action today. They are intended to keep you informed of other changes on our platform.

Update of the Instagram Follower Count Metric:

As part of our ongoing commitment to improving the metrics that partners can use to measure their performance, we’re updating the Follower_count metric in the Instagram Insights API. Beginning November 10th, your users may experience a one-time decrease in the number of followers shown through the API as it is more in line with the number of followers shown in the native app. We also perform routine product updates to ensure Instagram is a safe and open community for everyone. As part of these continuous improvements, Insights data for the follower_count metric is only available for the last 30 days.

Instagram Ads API improvements:

We’re excited to announce some improvements to the Instagram Ads API. Advertisers continue to rely heavily on third-party solutions and desktop tools powered by the Instagram Ads API to better manage their Instagram advertising strategies and campaigns across distributed teams. We’re introducing various technical changes that will allow your users to take existing Instagram organic posts and promote them as ads. We’ll also start returning the Instagram Graph API User ID on the Instagram Ads API and several other endpoints to allow for a more unified developer experience between the Ads and Graph API platforms.

Find out more in the changelog.

Update for access to POST: Business / business_user, POST: Business / system_user & POST // access_tokens:

We’re removing access to POST / {Business ID} / Business Users, POST / {Business ID} / System Users, and POST // access_tokens for developers who have not used these endpoints in the last 90 days. We are working on changes to these permissions and will post updates soon.

Version expiration:

  • February 8, 2021 – Marketing API v6.0 is no longer available.
  • March 3, 2021 – Marketing API v7.0 is no longer available.
  • May 4, 2021 – Graph API v3.2 is no longer available.

Comments are closed.