Instagram Video Implications for the Developer Neighborhood

From October 5, 2021, we have combined IGTV and feed videos into one format – Instagram Video. In the app, the IGTV tab has been replaced by a new combined video tab on which videos are live. This means that newly created videos of all lengths will no longer have titles in the future and the distinction between FEED and IGTV will expire. In particular, the following changes apply.

Important details & schedule

  • October 5, 2021:
    • v10.0 +, for all newly created Instagram videos:
      • IG Media media_product_type only returns FEED (i.e. IGTV cannot be returned)
      • IG Media video_title is not returned
      • Comments and mention fields for Instagram webhooks are now supported
    • For older IGTV videos
      • IG Media media_product_type will continue to return IGTV
      • IG Media video_title will still be returned
      • Instagram webhooks are still not supported
  • January 3, 2022:
    • All current API versions, for all Instagram videos:
      • IG Media media_product_type only returns FEED (i.e. IGTV cannot be returned)
      • IG Media video_title is not returned
      • Instagram webhook comments and mention fields are supported
  • In ~ 2 years:
    • v14.0 +
      • IG Media video_title will be discontinued and will return an error when requested.
      • v13.0 is the last time developers can request this permission without errors, but it still isn’t being returned
      • Instagram webhook comments and mention fields are supported

For more information on how this can affect you or your app, see our developer documentation and changelog.

For more information on the video consolidation update, including any changes that will also be made in the app, check out this blog post.

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