instagram™ tales up to date fonts and textual content choices to model your Tales

Do you use text in your Instagram ™ stories? Well it should be you. In fact, 85% of users watch Instagram ™ silently. That said, if your Instagram ™ stories have no text or captions, you will lose your followers’ attention and they will be directed to the next person’s content.

Read on to find out how to use the updated Instagram ™ Stories fonts and the three Stories fonts best practices to always keep in mind.

In this blog post:

Why Instagram ™ Stories Fonts Are Important

If you ask a graphic designer why fonts matter, they’ll get an ear out there. But here’s what you need to know: Fonts reflect your brand or company. If you use fonts consistently, especially with Instagram ™ Stories, you’ll stick unforgettable and top of mind.

Just like your logo and brand colors, fonts are an easy way to make your content instantly recognizable to your followers. Even using one of your branded colors as a background for your font is a powerful way to make your content more cohesive.

Here are the four updated fonts from Instagram ™ Stories.

New font # 1: Comic Sans

Now let’s dive into the four new Instagram ™ Stories fonts. Comics Sans comes first. Comic Sans is a very common font for memes and provides a fun, upbeat atmosphere for any Instagram ™ story.

For example, when I shared a weeklong Instagram ™ Stories series, I used Comic Sans to tag each day. While it’s a subtle design decision, it has given the series consistency throughout the campaign.

Sue B Zimmerman's Instagram story has a pink border around a photo of her sitting at her desk with text that says best practices will be tagged #learnwithsueb.

New font # 2: Chic Serif

Next, let’s talk about a font that adds a touch of sophistication: Chic Serif Font.

Sue B Zimmerman tells an Instagram story in which she smiles and wears a teal blouse in front of a brightly colored painting with text where Sue says she overlaps.

Check out how that Nest at Truth Farms uses Chic Serif to add a touch of elegance to her Instagram ™ Stories. This font is the perfect choice for a wedding venue that prides itself on providing a luxurious experience.

The Nest at Truth Farm Instagram story features bouquets of flowers with text over them saying @rlovefloral is here.

New font # 3: Sans Serif

If you’re looking for an easy-to-read font, try the new sans serif font. Available in capital letters only, Sans Serif is arguably the most popular of the new font options.

Sue B Zimmerman's Instagram story shows her in a hallway with a bright pink dress and one hand on her hip and the other hand in the air.

Although the default setting for the sans serif font is black, you can easily change the block color to reflect your brand. Just make sure the text is still legible with the color you chose.

Sue B Zimmerman shares an Instagram story wearing a straw hat and striped top while pointing at text using the Instagram story system.

New font # 4: Classic Serif

Finally, let’s talk about the crisp, classic serif font. In contrast to the sans serif font, the classic serif font can have all capital letters and a colored background.

Sue B Zimmerman shares an Instagram story of her smile in front of her stylized bookshelf.

Alexa filled up, of coursefor example, uses classic serifs in almost all of her Instagram ™ stories. Like most Instagram users, Alexa knows that her followers are likely watched their stories in silence. The classic serif font is an easy way for them to add subtitles or highlight the main points of their stories.

Alexa Fueled Naturally's Instagram story features cauliflower dipped in her vegan batter.

3 Best Practices for Choosing Instagram ™ Fonts

Wow, with so many fonts to choose from, you’ll never have an excuse for boring Instagram ™ stories again. However, before attempting to use the fonts at the same time, there are three best practices to consider.

# 1 Don’t distract from the text by adding too many gifs or Instagram ™ Stories stickers.

# 2 Make sure your Instagram ™ Stories text is big enough to be read.

# 3 Don’t mix too many font styles in your Instagram ™ stories.

Discover 3 more ways to visually transform your Instagram ™ profile

Consistent use of Stories fonts isn’t the only way to add branding and consistency to your Instagram ™ strategy. Sign up for mine FREE Instagram course Discover 3 visual secrets that will turn your Instagram ™ profile into a shopper magnet.

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