Instagram Head Admits That Its Reels Characteristic Is Inferior To TikTok / Digital Info World
Adam Mosseri of Instagram is “unhappy” with Reels in his own words and admits that TikTok is still thriving as a superior platform.
Mosseri, the current head of Instagram, sat down with The Verge recently and delivers a fairly raw honesty that isn’t typical of large corporations. This concession to the power of TikTok is well deserved, however. The social media platform for video sharing is a continuing success despite the restrictions in several countries. The platform was a continual source of creativity and, although primarily serving Gen Z, became a haven for young and old. The forward-looking capacity is the same as, but not surpassing, YouTube’s heyday. TikTok has become the audible voice of an entire generation either through targeted and careful planning or through a bizarre stroke of luck.
In comparison, Reels is just another Instagram feature. While Instagram actively touted it as a major competitor to TikTok and continuously worked on developing the medium, it really does feel like an extension of the app rather than its own entity. Because of the story-based and image-intensive nature of Instagram, people usually find it difficult to differentiate between regular videos, IGTV, and roles, making their respective individualities irrelevant. Mosseri even says so, claiming on The Verge’s podcast that most people don’t know the difference between IGTV and regular Insta videos (although no numbers have been given), even though the former has been around since 2018.
While Instagram’s remarkable grappling with its shortcomings is remarkable, and their own niche success downright brilliant after starting entire careers, what is the social media platform planning for its future? How will it overcome these shortcomings? Well, while Adam Mosseri didn’t go into the details, he has stated that the company needs to focus less on creating temporary pop culture hits (the term “meme” was mentioned) and more on creative and versatile tools that make it happen You actively demonstrate creativity and growth to the Insta community while showing artistic license and expressiveness.
Ultimately, all of the competitive boost Instagram TikTok offers could prove to be in vain. TikTok has years of experience and development time that it has carefully used to build a real empire. Instagram’s attempt to chase the short video clip trend could prove wrong in trying to emulate something for which it is not appropriate. Maybe at the end of the day, apples shouldn’t be compared to oranges, and this is a lesson Instagram hasn’t learned yet.
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