How one marketing campaign is attempting to avoid wasting lives with a screenshot
In Germany alone, there are more than 9500 people on the waiting list for an organ – but most Germans do not have an organ donation card.
In fact, the country’s organ donation rate is almost three times lower than the US and four times worse than that of world leader Spain.
This despite the fact that a study by the Federal Center for Health Education found that 82% of people are generally open to organ donation.
Junge Helden is a non-profit organization dedicated to creating a dialogue about organ donation and raising awareness of the issue.
Together with the German creative agency Jung von Matt and the artist representation agency Kombatrotweiss they have teamed up with the Facebook Creative Shop to find a solution to the challenge of low registrations.
Raise awareness with lifesaving wallpapers and generate more registrations for the organ donor list.