How Fb’s discovery strategy can assist auto manufacturers join with prospects

The power of machine learning means your discovery strategy on Facebook doesn’t need to be constrained by demographic labels.

Signals from existing customers or similar people using Facebook apps ensure that your brand’s search for future sales is buyer-centric. You can focus on the people who are most likely to take the actions that are important to your business, as consistently as your future customers come to market.

Once shoppers have been identified, the first step in the ecommerce experience is promoting digital discovery.

This can range from allowing buyers to discover the perfect car by configuring a model on Facebook, browsing an e-brochure optimized for mobile devices, taking a 360-degree tour, or posting a new model reveal on Facebook Live.

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