Has TikTok toppled YouTube as the largest creator platform?
As long as most can remember, YouTube has been arguably the largest platform for developers to produce content that their audiences will enjoy. The advent of TikTok certainly threatened the content creation world, but has it actually ousted YouTube as the clear frontrunner? That is what we are exploring here today.
YouTubers at the top would have no more than a million subscribers, and making money posting content online was only an option for half a dozen people, as opposed to the hundreds on social media who are full-time internet personalities today.
YouTubers arguably paved the way for streamers and influences on Instagram, and now TikTok, to make a living from posting content online and building a global fan base. But as the internet evolves, it’s clear that the platform, at least the way we grew up with it, may lag behind.
Gone are the days when funny and relatable content was awkwardly filmed on iPhones and handheld cameras. Instead, we are left with high-resolution, perfectly polished content that was written and rehearsed within an inch of its life.
Pixabay: StockSnapYouTube has changed a lot since it started in 2005.
YouTube was at the top of its game in the nineties and early 2010s, but those days seem to be over. As their algorithms changed and they invested more resources – more specifically, $ 100 million – in premium channels, advertising, and initiatives like YouTube Red, it became clear that this was no longer an amateur content platform that was audienceing took center stage and left a gap in the market for new, community-based content.
This is where TikTok comes in. To be successful on YouTube these days, you need top notch cameras, editing skills, and software to stand out in the first place and gain a following. To be successful on TikTok, all you need is a smartphone and possibly some fun dance moves. We’re not kidding, that’s really all you need!
It is clear that the audience is not only more accessible to new talent, but has also been looking for such a platform for some time. Vine, along with TikTok’s previous iteration, Musical.ly, both exploded quickly in the late 2010s, with their fast-paced comedy and lip-syncing videos made by and for teenagers. Both platforms quickly became popular and the internet was broken when they closed.
With these apps showing how the audience landscape has changed, it should come as no surprise that TikTok was set up to fill the void and grow as it is today.
Pixabay: AntonbeTikTok offers the community-based content that YouTube is now lacking.
Another inevitable fact is that the fans of these original YouTubers grew up. Comedy sketch videos and lip-syncing Pokémon may have appealed to tweens as early as 2oo6, but those people are adults now. They are not Lost Boys and try what they want, YouTubers are not Peter Pan – they have to grow up at some point.
With these original creators running out of audiences to serve, many of them have either dissolved into darkness, tried to reinvent themselves, or been thrown off the platform when their comedy turned out to be not that “funny” after all. was.
For example, the biggest stars of yesteryear like Shane Dawson, Jenna Marbles and Onision all went through a huge crash when the world finally forced them to hold themselves accountable for behaviors like racism, sexism and even domestic violence.
With that decade of finally taking center stage with movements like #MeToo and Black Lives Matter, expectations and understandings of what was acceptable have changed dramatically, meaning that things that we might have slipped off in 2010 have simply changed will no longer fly.
YouTube: Jenna MarbesEstablished YouTubers like Jenna Marbles have now left the platform after being held accountable for past misdeeds.
Celebrity YouTubers like Jeffree Star, Tana Mongeau, and Logan Paul, to name a few, have already been embroiled in countless controversies and are undoubtedly known more for their misconduct than their content. With that in mind, who can blame the audience for jumping ship and looking for something new.
While TikTok isn’t immune to its own scandals, the good news is that there are tons of squeaky clean, no-problem content creators out there that don’t have skeletons popping out of their closets. With its digestible content, ease of use and easy integration of chart music and trends, it’s the perfect app for today’s audience.
Yes, YouTube may have been the go-to place for millennials, but TikTok is without a doubt the voice of Generation Z.