From educating to TikTok, UH professor finds fame on social media

January 11, 2022

Economics professor Chris Clarke has over 18,000 followers on TikTok. | Courtesy Chris Clarke

If you’re on a business class and are having trouble understanding the material, take a few lessons on TikTok from UH professor Chris Clarke.

About a year ago, Clarke said his college-aged sister shared a humorous link from the internet. But instead of a YouTube video or meme he was expecting, it was on TikTok. It was then that he realized that times were changing and that the students were moving to a new platform.

“I love teaching economics, and reaching students where they are is important,” said Clarke. “That can mean a lot. We use economic instruments to discuss topics that affect students, such as student loans. “

In the fall semester of 2019, Clarke began creating video content for his major Principles of Macroeconomics course. He tried to follow the fast-paced editing style of popular science makers on YouTube. With these lessons he started a business account on TikTok in spring 2021. Today it has grown to over 18,000 followers.

Clarke said the app was great for current students to ask questions about concepts and current events. It also enables him to keep in touch with former students.

“Those who graduate find it an excellent resource to keep their economies going,” said Clarke.

Due to his growing fan base on TikTok, Clarke shared that students who recognized him from his channel on campus prevented him from saying hello.

“It’s a lot of fun,” he said. “It opened a couple of doors for a wider audience to discuss economics.”

In addition to becoming a celebrity on campus, he had other opportunities, including an interview with KHOU 11.

“I’ve presented my experience at business education conferences and was featured on Bloomberg,” said Clarke.

Clarke said that economies and economic tradeoffs affect each of us. The more people know about it, the better they can find their way around this world.

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Keywords: Economy, social media, TikTok

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