Fb Debuts TikTok-Like Collab Music Video App
According to a report from 9to5mac, Facebook is trying out a “Duets” -style TikTok app called Collab.
Collab began invite-only testing in May and allows users to see a feed of three independent 15-second videos that are reported to play in sync in a feed, according to the report. Users can create a collaboration by swiping on a line to create a new video clip that matches their composition. Users can record their contributions to a song or start a brand new collaboration.
In a blog post on Monday (December 14), Product Manager Brittany Mennuti said, Collab “automates the complexities of audio and video syncing so you can easily create a final composition that you love.”
“With Collab, you feel like you’re jamming with the band from the comfort of your bedroom,” she added in the post. “Most important factor: no musical experience is required. If you can swipe, you can create a collaboration.”
She said in the Post that the company tested the app with multiple headsets and hardware configurations to help users collab numerous instruments, including keyboards, guitars, and drum kits.
After the app debuted in May, the Facebook New Product Experiments (NPE) team tweaked the process of creating, sharing, and discovering new collabs, as well as improving audio sync.
This isn’t the first time a Facebook-owned property has launched a new service that appeals to TikTok’s massive base of mostly younger internet users.
In July, Instagram debuted financial incentives for TikTok’s popular content creators to create content for its own Reels service, which works like TikTok and allows users to send out short video clips, PYMNTS reported. The move should work with the TikTok users who have the most followers. Because of this, companies have been courting these creators to wear branded clothing, use certain music in videos, and directly market items in their video clips.
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