ELF’s Camo CC Cream Is a Dupe For It Cosmetics Per TikTok

There are some makeup products that stand the test of time. It Cosmetics’ CC cream is one of those favorites. It has the perfect moisturizing medium to full coverage with skin care ingredients. Many believe it is worth the $ 40 price tag. But for those who are currently under the budget or are watching their coins, a new option is going viral and is a lot cheaper. According to TikTok, ELF’s new Camo CC Cream is a scam for It Cosmetics favorite, and these videos prove it to be true.

Just like It Cosmetics CC + Cream, ELF’s Camo CC cream contains a medium to full formula that contains vegan collagen to increase skin elasticity, hyaluronic acid to retain moisture, niacimide to lighten the skin , and peptides to smooth the skin. It Cosmetics’ version has SPF 50+ and ELF SPF 30, but you should add sunscreen first before using either of the two. ELF has 15 colors at Ulta while It Cosmetics has 12.

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Of course, it’s not the same exact formula. Dupes are just similar products that may or may not take the place of price. Some will try ELF and go straight back to It Cosmetics, while others will love this cheaper option. They are both great foundations so there is something for everyone.

It Cosmetics CC + cream with sun protection factor 50+


Over on TikTok, makeup lovers are pleasantly surprised by the coverage from ELF. Of course, we didn’t see a wear test or the product on several different skin tones. But it seems like a pretty big scam to us. User Lalaluvbeauty looks like a canyon with both foundations.

Do you already have an It Cosmetics CC + cream in your beauty kit? Take the ELF Camo CC Cream to do your own test. While you’re at it, grab the ELF 16HR Camo Concealer. We hear that it is very similar to Tarte Shape Tape.

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