do these items to achieve success on IG

Are you a beginner on Instagram ™? You don’t have to wait to see an effect. Keep reading this blog to learn the things you, as a beginner, must do on Instagram ™ to be instant success.

https://www.youtube.com/watch?v=Uk6aHOoBxNIIn this blog post:

Identify your Instagram ™ account category

If you are a beginner at Instagram ™, the first thing you will need to do is identify your Instagram ™ account category. It helps potential customers find you. It also gives prospects an idea of ​​what your business is about before they explore your account.

How to edit your Instagram ™ account category.

First, go to your Instagram ™ business account and tap on Edit Profile. If you’re still unsure whether an Instagram ™ business account is right for you, check out this YouTube video.

Next, under Business Information, you can edit: the page your Instagram ™ business account is linked to, your business category, and your business contact information.

Sue B Zimmerman's Instagram profile with a green arrow pointing to the Category tab.

After you’ve updated your company information, tap Done to return to your Instagram ™ profile.

A list of options for Instagram ™ Business Categories.

Determine the username of your Instagram ™ account

Next, let’s talk about choosing the username for your Instagram ™ account. So often do I hear from business owners who think they are stuck on the first Instagram ™ username they choose. But that is not the case!

You can change the username of your Instagram ™ account at any time as long as it is not being used by another account. However, be aware that there is a 14-day security lockout if you change your username. You can make a change or two to your username before it is blocked from changes.

Here are some things to keep in mind when choosing the username for your Instagram ™ account:

  • It should be your name or your company name
  • It should be the same as your other social platforms
  • It should be easily searchable
  • It shouldn’t contain numbers unless it’s part of your company name

Brand your Instagram ™ account with a recognizable and professional profile photo

Now let’s talk about Branding your Instagram ™ account. A blurry selfie won’t make it. Here are a few ways to make your Instagram ™ profile photo stand out:

  • Use a strong background color
  • Use props that represent your business or industry niche
  • Use a clear, high-resolution logo

I don’t recommend constantly changing your Instagram ™ profile photo. Once you have a good Instagram ™ profile photo, try to stick with it so your photo or logo is easily recognizable to your followers.

Choose an Instagram ™ account name with SEO in mind

Finally, let’s talk about how to make your Instagram ™ account name searchable. Just as Google uses SEO to help people find relevant content, Instagram ™ has a search engine on its explore page.

When someone enters a keyword into the Instagram ™ search function, Instagram ™ accounts and usernames are displayed with those keywords. This is why you want to include as many keywords as possible in your Instagram ™ account and username.

The more relevant your Instagram ™ account and username, the more likely people are to find your content.

For example, my username is @TheInstagramExpert and my account name is Sue B. Zimmerman Business Coach. Whether someone is looking for my company or me, they can always find my account.

Sue B. Zimmerman's Instagram ™ profile.

The biggest mistake companies make is using the same thing for their username and account name. This is a waste of important real estate! It can take time to find the perfect SEO name.

However, when you’re ready to find the perfect Instagram ™ account and username, I recommend that you write down a few keywords that describe your business. Once you’ve narrowed it down and see how your competitors stand out in the industry, it’s time to narrow down your options.

For example my RSG customer Dr. Steven Struhl created his Instagram ™ bio so anyone looking for an orthopedic surgeon in New York City can find him easily.

Dr.  Steven Struhl.

In his Instagram ™ biography he even goes a step further by explaining what he specializes in and providing a link to book advice. People don’t even have to scroll through their Instagram ™ profile to find all the relevant information they need.

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