Develop Your Twitter Group: 7 Important Suggestions
Just think of it … Everything you post on Twitter is hit by an active community of people who absolutely love what they do. They like your posts, retweet them, reply to you, and even convert when you ask about the sale.
All of this can become a reality once you’ve expanded your community with the right people. We all want a loyal, dedicated following. However, it is often easier said than done! Social media is a busy place that makes it difficult to stand out. Fortunately, I have a few tips to improve your presence on Twitter.
To grow your Twitter community:
7 important tips
If you’re ready to grow your Twitter community, there are seven things you need to know. These tips will help you build a great profile, provide consistency and value with your content, and more. With these tips in your arsenal, you’ll be well on your way to becoming a pro Twitter user!
1. Make sure you optimize your profile
First impressions also make a real difference on social media. To build your community on any platform, you need to make sure that you have a complete, streamlined profile. That means everything needs to be filled in (and updated regularly) and it needs to be made clear what you have to offer people. Random visitors to your Twitter profile need to know what you are talking about before they hit the “Follow” button!
An optimized profile includes:
- profile pic
- Header image
- Short and sweet organic
- And a pinned tweet.
On Twitter, you want to pick a great headshot so people can actually see you. (No egg profiles here!) And no, that doesn’t mean you have to hire a professional photographer. If it’s within your budget, go for it! If not, you can easily take great photos of yourself on a tripod, or get a friend’s help. The key here is that people want to see your smiling face. The only exception is if the profile is for a larger company that doesn’t have a single face. In this case, a logo is fine.
Next, you’ll want to make sure you’ve added a header image as well. What you choose for your header image is up to you, but it’s important to make sure it effectively represents your brand. At first glance, you can quickly tell visitors what you’re about.
My header makes it clear who I am and what I do for new visitors to my profile.
Take my header picture, for example. It includes my title “Social Media Power Influencer”. Then people will let them know that I have a blog and a podcast and that I am the host of #TwitterSmarter. Simple and to the point!
Your bio is also an important place to show what you’re about. Your bio makes it easy for people to determine if you are the right person for them. You will learn what you are doing and get an idea of the type of content you are posting to your account. And since you don’t have to use a lot of characters to create the perfect Twitter bio, it has to be short, sweet, and to the point. You can also add relevant hashtags to make your profile more recognizable and mark brands if necessary.
Promoting my latest blog post via pinned tweet can increase traffic to my website.
Finally, you’ll also want to make sure you’re taking advantage of the pinned tweet. This is a valuable property on your Twitter profile and can be a powerful way to drive traffic to your website, increase conversions on your offers, etc. The ideas here are endless! Just make sure you think about what you want new, potential community members to see. What would give them value? What would make her follow you?
2. Establish a consistent posting plan
To stay relevant on social media, you need to be up to date with your audience. To do this, you should commit to a consistent booking schedule. Otherwise, you could let days pass before you post anything … Not good!
This post from CoSchedule recommends posting on Twitter 15 times a day. It may seem like a lot, but you need to be active if you want to grow your Twitter community. You want to post throughout the day to reach multiple time zones. Chances are you have people in your community from all over the world and you want to make sure you reach them when they are awake and active on Twitter.
3. Focus on tweeting high quality, valuable content
To grow your Twitter community, you need to make sure that you post content that your target audience will actually be interested in. If you don’t take into account their interests and the type of content they’re looking for, how do you know what to create? You will not!
Instead, guess what they want to see from you. And in the end, you will attract the wrong people, if you attract anyone at all. Obviously, this doesn’t get you the dedicated, loyal community you want to build.
Spend time getting to know your audience so you can figure out what they’d like to see from you. You can do this by looking at them regularly, but also interviewing them if you’re not sure where to start. Then the next step is to deliver what you want!
4. Add relevant hashtags to increase visibility
When tweeting, you’ll always want to add a hashtag or two to increase the chances of being spotted on the platform. Since Twitter can move pretty quickly, your tweets only have a lifespan of about 18 minutes, according to Moz. But the good news is … you can reach more people with every tweet you post thanks to hashtags.
Add a relevant hashtag or two to make sure your content is found by the right people. Just don’t go overboard because Buffer says only a hashtag or two will do the trick. According to this post, tweets with hashtags get 2x more engagement than those without. Tweets with one or two hashtags have 21% higher participation than tweets with three or more.
5. Be present and engage with your audience
Social media should be social. If you don’t take the time to talk to people, how can you expect to grow your Twitter community? You just can’t do that! Making new connections and building relationships is critical to your long-term success as you establish your brand online.
Instead of scheduling a few tweets and walking away for the day, check in now and then. Take a look at the responses you get and reply to people. This makes your community feel important and you want to pay them attention. You can actively seek out conversations by searching for specific keywords or hashtags, or by scrolling through the feed of the people you follow.
6. Participate in Twitter chats to make new connections
I may be a bit biased as I run my own twitter chat, but I think they are the best way to grow your twitter community. In just one chat, you can get so much notoriety and meet people from all over the world brought together based on a common interest. Chats make it easy to open and establish new connections as everyone is there to do the same.
If you’re new to Twitter chat, I have a guide to help you out. It has tips on how to be a great Twitter chat participant so that you can stand out and build lasting relationships.
7. Review your analyzes regularly
Finally, if you’re not actively checking your Twitter analytics, it should be you! There is so much great information in your analysis that you can increase your presence on the platform and expand your Twitter community with people who love what you do.
For example, you can check your top tweets to see what works best with your audience. This is a good indicator of what they’re interested in and what you should keep posting. If you find that something is not working as well as you hoped, you can use it as a learning experience to make tweaks and test it again to see if it works better.
Call to Action:
- Check your Twitter profile and see where you can make improvements. Is your profile picture current? Or are you rocking an old hairstyle that is completely different from how you look now? Then, check your header image, bio, and pinned tweet to make sure they are clearly communicating what you are about and what value you can offer people.
- Create a consistent posting schedule that you can stick to so tweets always get posted. If you haven’t already, consider investing in a social media planner to help you out.
- Add some Twitter chats to your schedule for the week ahead so you can make new connections.
- Check out your Twitter analytics and see if you can spot patterns when it comes to which content is working well and which is not. Use this information to help shape your strategy for the future.